James Crawford Joins the VCMO Network as Fractional CMO

Paul Mills
22 Feb
February 22, 2024
 min video
22 Feb

VCMO, a leading innovator in Fractional Marketing Leadership, is excited to announce James Crawford as its latest member joining as Fractional CMO.

Crawford brings significant veterinary health, wellness and life sciences expertise to the VCMO network. During a former role as Marketing Director at Bayer Animal Health, he led the UK & Ireland marketing function and transformed a portfolio of ailing of brands delivering double-digit growth through a highly successful brand strategy.

More recently Crawford acted as Interim Sales & Marketing Director at Ceva Sante Animale, leading a team of marketing, sales and technical services experts to develop and execute business strategy which saw growth exceed 20% Year-on-Year.

Working as part of the VCMO network, Crawford will support Series A funded high-growth businesses that operate without a full-time chief marketing officer (CMO) and private equity-backed businesses going through significant marketing transformation.

The appointment sees VCMO strengthen its presence in the South East region having already established a presence in Bristol, Manchester and Yorkshire.

Paul Mills, CEO and Founder of VCMO, said: “I’m delighted that James has joined the VCMO network where his expertise will be highly sought after by early-stage, and mature businesses that value the fractional leadership model for growth.

James Crawford, Fractional CMO at VCMO commented: “I’m delighted to join the network at a pivotal time for the fractional CMO sector in the UK. I’m also looking forward to rolling my sleeves up and supporting our clients and their 2024 growth aspirations”.

About VCMO

VCMO helps SMEs and investor-backed portfolio companies with a £2 million or higher turnover that operate without a full-time Chief Marketing Officer. Our Fractional CMOs and tailored services transform marketing potential into a competitive advantage that delivers scalable and predictable growth, increased profits, and enhanced enterprise value.

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Paul Mills
CEO & Founder

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