our solutions

Fractional CMO & Marketing Leadership Services That Moves the Multiple.

Whether you’re scaling fast, repositioning to win, or trying to fix an underperforming function, we embed senior marketing leadership to sharpen strategy, align teams, and accelerate growth — without the cost or rigidity of a full-time CMO.

what we offer

Marketing Solutions for Ambitious Businesses

Every business faces unique marketing challenges. That’s why our services span strategic leadership, targeted analysis, and mentoring — giving you the right level of support, when you need it.

Every engagement is led by Chartered Marketers and SOSTAC® Certified Planners who think like commercial leaders, not just marketers. We work with CEOs, founders, and investors to ensure marketing is a driver of value —not a drag on it.

Free Online Marketing Capability Audit

Get an instant diagnosis of your current marketing performance to identify strengths and gaps. Takes 5 minutes. Get a personalised report.

Marketing Advisory Sprint Workshops

Rapid, high-value insight for high-stakes decisions — from pricing and positioning shifts to GTM pivots.

Marketing Performance Audit

A complete and independent review of your team, spend, channels, and results — to identify leaks, misalignment, and underperformance before you invest more.

Market & Competitor Analysis

In-depth insight into customers, competitors, and market dynamics — to reduce risk and increase precision when entering markets or repositioning.

Marketing Mentoring

1:1 mentoring for founders, existing marketing leaders, or emerging marketing talent— increasing confidence, strategic capability, and commercial awareness.

Fractional CMO

Ongoing senior marketing leadership embedded into your business — building strategy, uniting teams, and ensuring every pound spent drives measurable return.

Private Equity Marketing Due Diligence

Pre- and post-deal marketing intelligence, leadership, and oversight to protect portfolio value, validate assumptions, and accelerate traction.

AI Advisory & Due Diligence

Coming soon!

choice & flexibility

Which Service is Right for You?

This table gives an at-a-glance view of which service is right for you.

Your Situation Recommended Service Why This Fits
You want a fast way to evaluate your organisation's current marketing capability Free Online Marketing Capability Audit It's free, no commitment to engage with our services and takes just 5 minutes to get a detailed report
You need ongoing senior marketing leadership to drive strategy, execution, and team alignment Fractional CMO Embedded, part-time CMO providing strategic direction and delivery oversight without full-time cost
You’re making a high-stakes decision and need independent, senior-level input right now Marketing Advisory Fast, on-demand strategic guidance to de-risk decisions and align stakeholders before acting
You’re unsure what’s underperforming or misaligned in your current marketing setup Marketing Audit Forensic review of team, structure, performance, and spend — identifying gaps before investing more
You’re entering a new market or need clear insight on customers, competitors, and trends Market Analysis External market intelligence to inform GTM planning, positioning, and competitive strategy
You (or your team) need mentoring to build confidence, clarity, and capability Marketing Mentoring 1:1 or team-based mentoring for marketing leaders, founders, or rising talent
You need marketing insight to protect or grow enterprise value pre- or post-investment PE Marketing Due Diligence Investor-grade marketing analysis, leadership, and board-level advisory
Agility

How Our Process Works

We keep it simple, structured, and commercial.

  1. Diagnose — We uncover the truth behind your current marketing performance and potential.
  2. Design — We co-create a strategic roadmap aligned with your business goals.
  3. Deliver — We embed senior leadership to make it happen — and measure the impact.
Flexibility

Choice of Engagement

We tailor engagement to fit your needs — from one-off strategic workshops, to fixed-price projects with defined scope, through to embedded leadership for long-term, part-time marketing direction.

Explore your options:

  1. Strategic Workshops & Intensive Sprints
  2. Fixed-Scope Projects
  3. Embedded Strategic Leadership
clarity

Transparent Pricing

We price our services based on complexity, scope, and urgency — so you pay for the leadership and outcomes you need, not an arbitrary retainer.

Our project was to create a top-level marketing strategy which, once built, we could drive forward ourselves. And I can honestly say the work has been transformational for Yellowtail. After each workshop with VCMO, both Dennis Hall and I would be amazed at how much we'd achieved. We worked hard! But the results are worth it.

Sarah Steele
Operations Director, Yellowtail Financial Planning
Read the Case Study

Shout out to Paul Mills who bravely took on running a positioning workshop with us yesterday. Is there anything harder than doing the thing your client does for others for them?! Great work. Really thought provoking, and so important to have facilitated by someone with an external perspective!

Bryony Thomas
CEO, watertight business thinking

Paul is a professional strategic marketeer who is able to apply his expertise with marketing budgets large and small. The commercial impact of Shaw & Co's rebrand, which was initiated, designed and implemented by Paul, has been to differentiate us positively in a sector where few have succeeded. He delivers what he promises, on time and on/under budget, to a high quality. Paul made a positive impact on our business that will last.

Rod Leefe
chair, shaw & co

VCMO's audit brought clarity to a complex set of challenges. They cut through the noise and delivered a clear, prioritised roadmap that we could act on immediately. Their ability to engage across teams and translate insight into action was exactly what we needed.

Dr. Ross Burn
Co-founder, Catsci limited  
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Lydia possesses a deep understanding of marketing strategies and has consistently delivered exceptional results. Her ability to analyse market trends, create engaging campaigns, and drive customer acquisition is truly impressive. Her dedication, attention to detail, and strong communication skills make her an invaluable asset to any organisation. I cannot recommend Lydia enough for her expertise, professionalism, and exceptional work ethic.

Alan Leckey
Business Consultant, CCO - the Collaboration Company  

Paul Mills wasn't just an outsourced marketing leader — he was a mentor. His support helped me enhance my technical marketing skills and shape a more strategic mindset, as well as build my  confidence with senior leadership and deliver higher-impact work. He is dependable and skillful, and his guidance has made me feel more capable and prepared for future challenges.

Caitlin Daniels
marketing manager, catsci limited
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VCMO brings knowledge, insight and practical experience to the table, but also something else, which is quite rare, the unwavering commitment to finishing the job without compromising on the quality of the output. Their work for Yellowtail has been exemplary and we're seeing the results already.

Dennis Hall
founder, yellowtail financial planning

Ruth brought great experience and insight to my firm over many years. Her considered and thoughtful approach to problem solving are a real strength and her experience of marketing and business development in the legal sector was invaluable.

Gavin Tyler
Managing Partner, Cripps

VCMO helped us think beyond our capabilities and reframe how we communicate the true value of what we do. Paul's workshop unlocked fresh ideas resulting in a more strategic approach to our content plan and go-to-market materials. The quality of the output and power of the messaging is really impressive.

Peter Ridgway
Business Development Director, Reach Separations
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VCMO has been instrumental in reshaping how we approach marketing at Lucent. Their strategic clarity, attention to detail, and ability to deliver at pace have been exceptional. Paul's embedded himself seamlessly into the team and quickly earned trust — not just from me, but from our wider staff and partners. The website and content strategy he led have already started delivering results, and I now feel far more confident in how we grow the business over the coming years.

Steven Rowe
Founder - Lucent Financial Planning
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VCMO helped me find the words and structure to communicate what I do — and who I do it for — in a way that finally connects. I’ve had more inbound enquiries since the website relaunch than in the previous two years.

Lee Spencer
aka The rowing marine
Read the Case Study

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