Our Approach: Strategic. Disciplined. Different.

All our Fractional CMOs are SOSTAC® Certified Planners, applying this globally recognised framework to every engagement — bringing structure, rigour, and repeatable results.

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How SOSTAC® shapes your strategy:

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• Situation: Audit your current market, team, data, and performance.
• Objectives: Set measurable outcomes linked to business goals.
• Strategy: Align effort, channels, and investment to a clear roadmap.
• Tactics: Select only the actions that serve the strategy.
• Action: Assign owners, timelines, and delivery mechanisms.
• Control: Track progress with live dashboards and real-time KPIs.

✅ What this means for you: A clear, commercially aligned plan — built to deliver outcomes, not just activity.

Alongside SOSTAC®, we apply time-tested strategic frameworks to sharpen decision-making, prioritise resources, and unlock growth.

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These include (but are not limited to):

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• SWOT & TOWS
• PESTEL Analysis
• Porter's Five-Forces
• Ansoff Matrix
• BCG Growth-Share Matrix
• Business Model Canvas
• Resource Based View
• Plus brand positioning maps & customer journey frameworks

Each framework is applied with discipline, not dogma — tailored to your business context and commercial objectives.

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✅ What this means for you: Clear alignment, confident decisions, and a shared strategic language across your leadership team.

We combine human expertise with cutting-edge automation. Every Fractional CMO has access to VCMO-built custom GPTs and AI tools that streamline thinking, accelerate output, and enhance creative and commercial agility.

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We use AI to:

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• Model scenarios and test hypotheses in real time
• Build draft strategies, messaging, and frameworks
• Explore creative directions fast — without sacrificing rigour
• Iterate at speed while retaining strategic oversight

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✅ What this means for you: Faster thinking, better outputs — and no drag on your internal team.

We bring deep marketing expertise and broad commercial insight across SaaS, healthcare, manufacturing, professional services, and more.

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Our planning adapts fast — applying patterns, principles, and performance drivers from high-performing industries to your unique context.

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We always:

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• Spot what’s working across sectors
• Apply fresh thinking to familiar problems
• Leverage insights from across the VCMO network
• Deliver hybrid, on-site or remote engagements that suit your culture

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✅ What this means for you: Relevant, real-world strategies — not theory or tunnel vision.