6 Marketing Strategy Models to Empower Your Business

In this blog, discover six marketing strategy models that every business leader should use for better business planning.

Paul Mills
10 Jul
July 10, 2023
 min video
10 Jul


Are you searching for ways to elevate your marketing efforts and propel your business to new heights? Look no further! In this article, we explore six influential marketing strategy models that have proven their efficacy in helping businesses thrive. By delving into these models, we aim to equip you with valuable insights and strategies to navigate the dynamic and fiercely competitive landscape of modern business.

1. PR Smith's SOSTAC® Planning Framework.

PR Smith's SOSTAC Planning Framework serves as a cornerstone in strategic planning excellence for marketing. Each letter in the acronym represents a crucial step in the process: Situation Analysis, Objectives, Strategy, Tactics, Actions, and Control. This structured approach ensures that businesses align their marketing endeavours with overall objectives while leveraging thorough analysis and planning.

Widely embraced by marketing professionals and business owners, the SOSTAC® framework provides a practical roadmap for developing and implementing effective marketing strategies. It enables businesses to monitor progress, measure results, and make data-driven decisions for continual improvement.

SOSTAC Marketing Strategy Model
Adapted SOSTAC Model

2. The 4 Ps Marketing Model (Marketing Mix).

The 4Ps framework, also known as the marketing mix, is a pervasive strategic model that encompasses four key elements: Product, Price, Place, and Promotion. By comprehending the interplay among these variables, businesses can make informed marketing decisions and adapt them to achieve specific goals. This comprehensive and structured approach empowers businesses to allocate resources efficiently, enhance customer satisfaction, increase sales, and sustain a competitive advantage.

Learn how to master the 4Ps marketing model.

4Ps Marketing Strategy Model
Adapted 4Ps Model

3. The PESTEL Marketing Model.

The PESTEL Model is a popular marketing strategy model that assists businesses in comprehending and managing external factors that impact their operations. Comprising six critical areas - Political, Economic, Social, Technological, Environmental, and Legal - this model enables businesses to make proactive decisions in response to marketplace changes. By analysing each area, organisations can better understand the dynamic landscape and formulate effective marketing strategies that align with prevailing conditions.

Learn how to master the PESTEL marketing strategy model.

Business leaders should routinely apply these models to gain a competitive edge, fuel their strategic planning process, and make informed decisions that pave the way to sustainable success.

Paul Mills
CEO & Founder, VCMO

4. The SWOT Marketing Model.

The SWOT Model is a valuable tool that aids business leaders in identifying and evaluating internal strengths, weaknesses, as well as external opportunities and threats. By conducting a SWOT analysis, organisations gain insights into their competitive advantages, obstacles, potential market opportunities, and external challenges. This comprehensive understanding empowers them to make informed decisions, develop effective strategies, and capitalise on their strengths while mitigating weaknesses and threats.

Learn how to master the SWOT marketing strategy model.

SWOT Marketing Strategy Model
Adapted SWOT Model

5. Porter's Five Forces Marketing Model.

Developed by renowned strategist Michael Porter, Porter's Five Forces Framework provides a structured analysis of the competitive forces within an industry. It examines five key factors: Competitive Rivalry, Bargaining Power of Buyers, Bargaining Power of Suppliers, Threat of New Entrants, and Threat of Substitutes. By assessing these forces, businesses can gauge industry attractiveness, identify opportunities, and craft strategies for sustainable competitive advantage.

Learn how to master the Five Forces marketing strategy model.

Porter's Five Forces Marketing Strategy Model
Adapted Five Forces Model

6. Business Model Canvas Framework.

The Business Model Canvas (BMC) offers a visual framework for describing, analysing, and designing business models. With nine key components covering customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure, the BMC facilitates a holistic understanding of businesses. It stimulates critical thinking about value creation, delivery, and capture, empowering business leaders to plan strategically, make informed decisions, and communicate effectively.

Learn how to master the BMC marketing strategy model.

Business Model Canvas Marketing Strategy Model
Adapted Business Model Canvas


Embracing these six strategic marketing models can catalyse a paradigm shift in how businesses approach their strategic planning process. While each model has its own merits and limitations, leveraging them collectively and employing accurate business data and market intelligence are crucial for optimal outcomes.

By integrating these models into their strategic planning framework, business leaders can unlock a wealth of insights and strategic advantages. It is important to recognise that no single model can provide a comprehensive solution, but by harnessing the strengths of each model and adapting them to specific business contexts, business leaders can make informed decisions, optimise their marketing efforts, and stay ahead in the ever-evolving marketplace. As you embark on your journey to elevate your marketing strategies, remember to embrace the power of these models as invaluable tools in navigating the complexities of today's competitive landscape.

About VCMO

VCMO offers Fractional Chief Marketing Officers to owner-managed and investor-backed companies that operate without a full-time marketing leader. Through its roster of Fractional CMOs, auditing and training solutions, VCMO’s mission is to help SMEs transform their marketing potential into a competitive advantage that delivers predictable revenue and sustainable growth.

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Paul Mills
CEO & Founder

If this article resonates with your business situation, get in touch to discuss how we can help.

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