Free Online Marketing Capability Diagnostic

Many CEOs, founders and senior leaders reach a point where they’re asking:

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• “Is our marketing capability broadly sound — or fragile?”
• “Are our concerns valid, or just noise?”
• “Do we need to act — and if so, where should we start?”
• “Is this a performance issue, a leadership issue, or a market issue?”

Committing to a full deep-dive marketing audit or advisory engagement too early can feel premature.

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Our Marketing Capability Diagnostic exists to provide early clarity — without commitment, cost or pressure.

What It Is: Our Marketing Capability Diagnostic is a high-level capability check across six core marketing dimensions, designed to surface patterns and signals rather than detail. It helps you understand:

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✅ Where your capability appears strong

✅ Where there may be structural weakness

✅ Whether further investigation is justified

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What It Is Not: To be clear, our diagnostic is not:

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❌ A full marketing audit

❌ A diagnostic deep dive

❌ A strategy or action plan

❌ A replacement for evidence-based analysis

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Its role is orientation, not resolution.

The Marketing Capability Diagnostic takes around 5 minutes to complete. You’ll instantly receive a single, aggregated capability score, built across six marketing dimensions using our BANKSE™ framework.

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This score is:

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• Indicative
• Directional
• Designed to prompt reflection

It answers one simple question: “Is our marketing capability broadly robust — or potentially exposed?”

On completion you receive a personalised diagnostic report giving you a concise view of:

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• Primary areas of relative strength
• Primary areas of potential weakness

These are framed as signals, not prescriptions — highlighting where leadership attention may be required rather than what to do next.

Once you’ve completed the Marketing Capability Diagnostic, you’re invited to a no-obligation review conversation with a Chartered CMO.

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This is not a sales call. The purpose is to:

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1. Sense-check what the results actually mean
2. Separate signal from noise
3. Clarify whether further action is necessary
4. Help you decide the most appropriate next step — if any

If no further work is required, we’ll say so.

Our Marketing Capability Diagnostic is most useful for:

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• CEOs and founders with responsibility for growth
• Senior marketers seeking external validation
• Investors or NEDs wanting a quick capability sense-check
• Leadership teams considering change but unsure where to start

It is intentionally not designed for tactical marketers or those seeking free advice.

Our online diagnostic helps determine which conversation you should have next.

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Depending on the outcome, that may be:

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• Market Analysis — if market opportunity or demand assumptions are unclear
• Marketing Performance Audit — if internal execution confidence is low
• Marketing Advisory — if direction and prioritisation are the challenge
• Marketing Mentoring — if senior judgement is the pressure point
• Fractional CMO — if leadership ownership is required

Our Marketing Capability Diagnostic does not push you anywhere. It helps you choose deliberately.