About us

Pricing & Engagement Plans.

Strategic Marketing Leadership. Transparent Pricing. Zero Guesswork.

Whether you need embedded leadership, focused strategic input, or a defined project, our pricing flexes with the complexity of your marketing needs — not your size. No bloated retainers. No hidden fees. Just marketing that delivers — with boardroom clarity and without a full-time overhead.

simple pricing for complex needs

How We Price

We align pricing to the complexity of the challenge, the outcome you’re seeking, and the level of leadership required — not just your turnover.

This allows smaller businesses with big ambitions to access serious marketing expertise, and ensures larger businesses with high-stakes needs get the traction they expect.

You’re not buying time. You’re investing in leadership, transformation, and outcomes.

engagement options

Three Ways to Work With Us

Whether you need quick clarity, defined project outcomes, or embedded leadership, our three engagement models flex to your goals — giving you the right strategic support at the right time.

Strategic Workshops & Intensive Sprints

Ideal for: Leadership teams needing fast clarity, alignment, or expert input on a strategic challenge.

Format: One-off Engagements | From £1,500 +VAT per day

Fixed-Scope Strategic Projects

Ideal for: Solving a clearly defined problem with structured delivery and measurable outputs.

Format: Project-based (Defined SoW) | Fixed-price typically starting at £5,000 +VAT

Retained Strategic Leadership

Ideal for: Businesses that need consistent senior leadership to drive growth, restructure, or transformation from within.

Format: Retained Engagement | From £4,000 +VAT per month

Compare Our Engagement Models

Not sure which path is right for you? Here’s how our three engagement types compare — so you can choose the level of support that best matches your current goals.

Model Strategic Workshops Defined Projects Embedded Leadership
One-off day-rate engagements One-off day-rate engagements Fixed-price projects Retained part-time leadership (Fractional CMO)
Ideal For
  • Unlocking clarity on a key issue
  • Quick senior input for founders or teams
  • Solving a defined strategic challenge
  • Diagnosing, planning, or preparing for change
Businesses needing long-term marketing leadership to scale, align or transform
Examples
  • GTM planning workshop
  • Brand sprint
  • Sales/marketing alignment day
  • Full marketing audit
  • Market landscape analysis
  • Launch strategy
  • Leading GTM delivery
  • Restructure marketing function
  • Investor or board alignment
Duration 1–2 days 4–12 weeks 6+ months
Typical Investment £1,500-£2,500 per day +VAT £Customised/project
+VAT
£4,000–£12,000+ per month
+VAT
Outputs Actionable insight, roadmap or plan Strategic deliverables and recommendations Embedded CMO with KPIs, roadmap, team guidance & transformation
Best For Founders, senior teams, early-stage ventures Scale-ups preparing for change or investment Growth-stage or PE-backed firms needing strategic traction
Why Chose This? Quick clarity without commitment Depth without hiring or overhead Long-term value through embedded leadership
useful resources

Not Sure Where to Start?

You’re in good company. Most of our clients weren’t sure either — until we helped them unpack what they really needed.‍

Here are two simple ways to explore fit for a Fractional CMO:

Ultimate Guide to Hiring a Fractional CMO

Download our free guide to discover all you need to know about hiring a Fractional CMO.

Fractional CMO Readiness Assessment

Take our 3-minute survey to see if your organisation is ready to embed a Fractional CMO.

Our project was to create a top-level marketing strategy which, once built, we could drive forward ourselves. And I can honestly say the work has been transformational for Yellowtail. After each workshop with VCMO, both Dennis Hall and I would be amazed at how much we'd achieved. We worked hard! But the results are worth it.

Sarah Steele
Operations Director, Yellowtail Financial Planning
Read the Case Study

Shout out to Paul Mills who bravely took on running a positioning workshop with us yesterday. Is there anything harder than doing the thing your client does for others for them?! Great work. Really thought provoking, and so important to have facilitated by someone with an external perspective!

Bryony Thomas
CEO, watertight business thinking

Paul is a professional strategic marketeer who is able to apply his expertise with marketing budgets large and small. The commercial impact of Shaw & Co's rebrand, which was initiated, designed and implemented by Paul, has been to differentiate us positively in a sector where few have succeeded. He delivers what he promises, on time and on/under budget, to a high quality. Paul made a positive impact on our business that will last.

Rod Leefe
chair, shaw & co

VCMO's audit brought clarity to a complex set of challenges. They cut through the noise and delivered a clear, prioritised roadmap that we could act on immediately. Their ability to engage across teams and translate insight into action was exactly what we needed.

Dr. Ross Burn
Co-founder, Catsci limited  
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Lydia possesses a deep understanding of marketing strategies and has consistently delivered exceptional results. Her ability to analyse market trends, create engaging campaigns, and drive customer acquisition is truly impressive. Her dedication, attention to detail, and strong communication skills make her an invaluable asset to any organisation. I cannot recommend Lydia enough for her expertise, professionalism, and exceptional work ethic.

Alan Leckey
Business Consultant, CCO - the Collaboration Company  

Paul Mills wasn't just an outsourced marketing leader — he was a mentor. His support helped me enhance my technical marketing skills and shape a more strategic mindset, as well as build my  confidence with senior leadership and deliver higher-impact work. He is dependable and skillful, and his guidance has made me feel more capable and prepared for future challenges.

Caitlin Daniels
marketing manager, catsci limited
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VCMO brings knowledge, insight and practical experience to the table, but also something else, which is quite rare, the unwavering commitment to finishing the job without compromising on the quality of the output. Their work for Yellowtail has been exemplary and we're seeing the results already.

Dennis Hall
founder, yellowtail financial planning

Ruth brought great experience and insight to my firm over many years. Her considered and thoughtful approach to problem solving are a real strength and her experience of marketing and business development in the legal sector was invaluable.

Gavin Tyler
Managing Partner, Cripps

VCMO helped us think beyond our capabilities and reframe how we communicate the true value of what we do. Paul's workshop unlocked fresh ideas resulting in a more strategic approach to our content plan and go-to-market materials. The quality of the output and power of the messaging is really impressive.

Peter Ridgway
Business Development Director, Reach Separations
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VCMO has been instrumental in reshaping how we approach marketing at Lucent. Their strategic clarity, attention to detail, and ability to deliver at pace have been exceptional. Paul's embedded himself seamlessly into the team and quickly earned trust — not just from me, but from our wider staff and partners. The website and content strategy he led have already started delivering results, and I now feel far more confident in how we grow the business over the coming years.

Steven Rowe
Founder - Lucent Financial Planning
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VCMO helped me find the words and structure to communicate what I do — and who I do it for — in a way that finally connects. I’ve had more inbound enquiries since the website relaunch than in the previous two years.

Lee Spencer
aka The rowing marine
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FAQ’s

Let’s discuss what works for you. We’ll help you find the most effective way to access strategic marketing leadership.

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