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Marketing Advisory & Strategic Consulting for UK Businesses
Senior Strategic Direction When Decisions Need to Be Made — Not Deferred
This service is for CEOs and founders who already understand the challenge they’re facing — and now need clear, senior direction on what to do next.
VCMO's Marketing Advisory provides time-bound, high-impact strategic input to help leadership teams make confident, commercially sound decisions — without outsourcing ownership or committing to long-term leadership support.
When Clarity Exists — But Direction Does Not
Many leadership teams reach a point where:
- The issue is understood
- The data is available
- The pressure to act is rising
- Multiple options exist — each with risk
At this stage, the problem is no longer diagnosis. It’s decision-making.
Founders and CEOs are forced to weigh:
- Competing priorities
- Investment trade-offs
- Timing and sequencing
- Organisational readiness
Without senior external perspective, decisions can stall — or worse, move forward without conviction.
At VCMO, our Marketing Advisory service exists to break that deadlock.
When Marketing Advisory Is the Right Fit
Our Marketing Advisory is appropriate when:
- You know what the issue is, but need clarity on what to do
- A strategic decision needs to be made quickly and confidently
- The stakes are high, but leadership ownership should remain internal
- You want senior challenge without handing over control
- You need to align founders, boards or investors around a clear direction
If the challenge is understanding the problem, our diagnostic solutions might be more appropriate.
If the challenge is owning delivery, our Fractional CMO solution may be the better route.
What Our Marketing Advisory Actually Is
Our Marketing Advisory is a focused, finite engagement centred on strategic direction and prioritisation.
Delivered in a one, or two-day workshop format, it typically involves:
✅ Deep immersion into the specific challenge
✅ Senior-level challenge and perspective
✅ Evaluation of options and trade-offs
✅ Clear recommendations and rationale
✅ Alignment around next steps
This is not ongoing support. It is decisive input designed to unlock action.
What It Is Not
To avoid ambiguity, our Marketing Advisory is not:
❌ A marketing audit or diagnostic
❌ An ongoing mentoring relationship
❌ Fractional CMO leadership
❌ Delivery or execution support
❌ A long-term consultancy engagement
The engagement has a clear scope, focus and end-point.
Who This Service Is Designed For
Our Marketing Advisory service is most effective for:
- CEOs and founders navigating growth, change or constraint
- Leadership teams under pressure to make strategic calls
- PE-backed businesses requiring clarity before committing further resource
- Boards and investors seeking a credible, independent perspective
What matters is not job title — but responsibility for direction and outcomes.
Case Study: CatSci Limited engaged VCMO for an advisory workshop that redefined their ideal client personas (ICP), sharpened messaging, and unlocked confidence in their market positioning.
What You Receive From Our Marketing Advisory
The output of Marketing Advisory is designed to be decision-ready.
Typically, this includes:
✔️ A clear articulation of the core challenge
✔️ Structured evaluation of available options
✔️ Insight into risks, dependencies and trade-offs
✔️ Clear strategic direction
✔️ Agreed priorities and next steps
This allows leadership to move forward with:
- Confidence
- Alignment
- Momentum
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How Marketing Advisory Is Used in Practice
Clients typically use our Marketing Advisory to:
- Decide where to focus limited resource
- Resolve disagreement at leadership or board level
- Pressure-test a proposed strategy
- Align founders, executives and investors
- Determine whether leadership ownership is required
It creates clarity of direction — not dependency.
How This Differs From Other Routes
Marketing Advisory is the bridge between understanding and action.
Advisory Investment & Engagement Structure
Marketing Advisory is delivered as a short, defined engagement, designed to provide senior strategic direction on a specific challenge — without long-term commitment or leadership handover.
Advisory support is typically delivered through focused working sessions,
workshops or decision sprints involving key stakeholders.
Investment is charged on a day-rate basis, reflecting the scope, complexity
and level of stakeholder involvement required.
As a guide, advisory day rates start from £1,500 + VAT, with final pricing confirmed
once the nature of the challenge and participants are understood.
This ensures the engagement remains:
✔️ Proportionate
✔️ Transparent
✔️ Clearly scoped
✔️ Aligned to the decision being made
Advisory is priced as senior strategic input, not execution or delivery.
Why Clients Trust VCMO's Marketing Advisory
✅ Chartered & Fellow-led CMOs (CIM)
✅ Board-level leadership experience
✅ Cross-sector commercial track record
✅ SOSTAC® strategic planning methodology
✅ Trusted by founders, CEOs, and investors
Are you ready for our marketing advisory?
Take our 3-minute diagnostic to assess if you require our strategic advice.
Meet Our Marketing Experts
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If Advisory Is Not the Right Route
If your business needs ongoing leadership ownership, Fractional CMO support may be more appropriate.
If the challenge is confidence or diagnosis, a Marketing Performance Audit or Market Analysis may be the right starting point.
Marketing Advisory exists to help you decide, not to replace leadership.
Book a No-Obligation Discovery Call
Your first step to booking a strategy workshop begins with a no-obligation call with one of our Chartered marketing experts.
Purpose of Call
This is not a sales call. It is a working discussion to confirm:
✅ Whether advisory is the right route
✅ What decision needs to be made
✅ The urgency and constraints involved
✅ Whether there is mutual alignment
If it isn’t the right fit — we’ll say so.
FAQ’s
Can you afford the get the next high-stakes marketing decision wrong?
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