Market Analysis & Insight for Growth — Independent, Board-Ready, Actionable

You may be planning a product launch, entering a new region, repositioning your offering, or preparing for a funding round — but are you certain you understand:

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• Who your real competitors are — and how they win
• What your customers really think, need, and respond to
• How big the opportunity is — and which segments offer the most value
• What shifting trends, regulation, or disruption might affect your entry plans

Too often, strategies rely on outdated data, internal assumptions, or incomplete competitor sketches.

Our Market Analysis service gives you clear answers — not just data dumps:

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1. Who you compete with — and how they succeed
2. Where opportunity and risk lie now and in 12–24 months
3. What your customers care about, how they choose, and what motivates behaviour

You receive a leadership-ready strategic report — actionable, evidence-based, and primed for board / investor presentation:

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✅ Competitive landscape mapping & competitor positioning analysis

✅ Customer segmentation, behaviour insight, value drivers and buying journey clarity

✅ Market size, growth potential (TAM / SAM / SOM), and segment prioritisation

✅ Trend, disruption and regulatory risk mapping

✅ Strategic frameworks (SWOT, Five Forces, opportunity maps) interpreted through a commercial lens

✅ Board-ready presentation / report with clear recommendations and next-step roadmap

Our Market Analysis service is ideal for businesses that are:

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• Launching a new product, service or entering a new market
• Repositioning or rebranding an existing offering
• Preparing for funding, investor review or acquisition
• Strategic planning for growth, expansion or transformation
• Market landscape has shifted — but internal data or assumptions are outdated

• Conducted by Chartered (CIM) marketing leaders, not junior analysts
• Insight interpreted with commercial acumen, not academic research-speak
• Deliverables are decision-ready — suitable for investors, boards, leadership teams
• Flexible modular model — full deep-dive or tactical snapshot depending on need
• Transparent pricing & fixed-scope approach — no unexpected costs

Each market analysis is scoped to the complexity of your business, market, and goals. Indicative ranges:

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• Snapshot Scan (competitors or customer insight): from £5,000 +VAT
• Light Market Pulse (market sizing + trends): from £10,000 +VAT
• Full Market Map (competitors, customers, TAM, trends): £15,000 - £25,000 +VAT

NOTE:

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1. Final scope is agreed following a discovery call to ensure objectives and deliverables are clearly defined.
2. All fees cover discovery, diagnosis, delivery, and actionable recommendations.
3. Where qualitative customer research or third-party market intelligence is required, external costs may apply. These will always be confirmed upfront during scoping.

Without independent market intelligence, you may face:

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❌ Missed market signals — launching into saturated or declining segments

❌ Wasteful spending on marketing or development for a mis-aligned value proposition

❌ Weak positioning vs competitors — leading to poor uptake or pricing pressure

❌ Investor / board scepticism due to lack of robust evidence or justification

❌ Opportunity cost — slower growth, poor timing, lost competitive advantage

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In high-stakes markets, instinct isn’t enough. Evidence is the advantage.

✅ Chartered & Fellow-led CMOs (CIM)

✅ Board-level leadership experience

✅ Cross-sector commercial track record

✅ SOSTAC® strategic planning methodology

✅ Trusted by founders, CEOs, and investors