Claire Harrison

A little bit about me...

I have over 16 years’ experience in strategic marketing and business development. I specialise in building and optimising marketing functions - whether that’s setting up demand generation, refining brand positioning, or implementing the right tech stack to scale.I work primarily with scale ups in the B2B space, and am typically brought in when companies are ready to professionalise and scale.

My marketing credentials:

✅ Chartered Marketer (CIM)
✅ CIM Postgraduate Diploma (Level 7)
✅ SOSTAC® Certified Planner

Where I add most value as a marketing leader...

1. Demand Generation & Growth Engines – I design and optimise multi-channel demand generation systems that move teams from activity to momentum, delivering measurable pipeline contribution and return on marketing investment.
2. Commercial GTM Alignment – I connect marketing strategy to the business plan, aligning ICP, positioning, sales and demand generation to deliver predictable pipeline, revenue growth and board-level confidence.
3. Positioning & Strategic Narrative – I define clear market positioning and value propositions that differentiate, focus teams, strengthen sales effectiveness and support sustainable competitive advantage.
4. Fractional Leadership & Execution – I provide senior-level marketing leadership in complex scale-up environments, aligning founders, investors and teams while translating strategy into practical, executable plans.
5. ‍Professional Standards - As a Chartered Marketer, I uphold the highest standards of integrity, accountability, and continuous development, delivering ethical practice and measurable commercial impact.

The most common misconception I hear about marketing is...

"...That it’s purely about promotion. In reality, good marketing is structural - it underpins revenue, guides investment decisions and creates long-term value."

Some of my best marketing was delivered at...

• PushFar: A PE-backed HR SaaS platform, needed a scalable demand generation function to win enterprise accounts (1,000+ employees) and align sales and marketing. I built the demand engine from scratch, delivered ICP-led campaigns and sales enablement, increasing leads by 70% and doubling inbound pipeline contribution within four months.
• Eleven Writing - A PE-backed content marketing scale-up, needed clearer positioning and predictable inbound demand. I supported the leadership team on growth strategy, built buyer-led content clusters and SEO-driven campaigns, and implemented a scalable MarTech stack. The business sharpened its positioning and increased inbound lead generation by 80%.
• The Salocin Group - A PE-backed tech and data consultancy, needed faster growth and unified positioning across its brands. I led a data-led demand generation strategy, delivered a group rebrand and HubSpot consolidation, and optimised paid and organic performance. MQLs grew 600% in under a year, strengthening investor confidence and market presence.
• Jordans Corporate Law (now Vistra)- A new venture within the Jordans Group, required a full go-to-market launch. I developed the launch strategy, positioning and integrated B2B campaigns across digital, content and multi-channel marketing. The business launched with a clear market presence, cohesive messaging and a scalable foundation for growth.

Some fun facts about me...

1. In my spare time, I’m training in counselling and as a Mountain Leader, with the longer-term aim of combining the two to help people connect outdoors and with each other.
2. Outside of work, you’ll usually find me outdoors - trail running, hiking, wild swimming, paddleboarding or kayaking.
3. During my first week in my first-ever marketing role at Media Wales, I found myself managing a visit from the Prince of Wales - no pressure!

‍