the agile & affordable LEADERSHIP solution

Achieve Faster Business Growth With a Fractional CMO.

Is your business missing the strategic marketing leadership needed to boost brand awareness, attract the ideal customers, achieve faster growth and build a sustainable competitive advantage? If a full-time Chief Marketing Officer is beyond your budget, hiring a Fractional CMO might be the perfect solution.

Marketers who have operated in...

What is a Fractional CMO?

C-LEVEL MARKETING LEADERSHIP

Put simply, a Fractional CMO provides a flexible, cost-effective solution for businesses requiring marketing leadership. This 'expertise as a service' model enables you to access a highly experienced Chief Marketing Officer (CMO) on a part-time basis. It offers a significantly more affordable alternative to hiring a full-time executive, without the additional costs of bonuses, pension, healthcare, and other remuneration expenses.

Person at desk with a business problem
C-LEVEL MARKETING LEADERSHIP

What is a Fractional CMO?

Put simply, a Fractional CMO provides a flexible, cost-effective solution for businesses requiring marketing leadership. This 'expertise as a service' model enables you to access a highly experienced Chief Marketing Officer (CMO) on a part-time basis. It offers a significantly more affordable alternative to hiring a full-time executive, without the additional costs of bonuses, pension, healthcare, and other remuneration expenses.

the modern leadership paradigm

The Era of Fractional Marketing: Expertise as a Service.

Discover why Fractional CMOs are trending and how this innovative executive leadership model provides cost-effective expertise, helping businesses gain a competitive marketing edge.

Businesses That Benefit From Fractional CMO Leadership.

A variety of businesses can benefit from the leadership and expertise of a Fractional CMO, particularly in scenarios where a full-time Chief Marketing Officer is not feasible or additional marketing support is needed. The impact of a Fractional CMO is felt across different business structures:

  • Small and Medium-sized Enterprises (SMEs): SMEs, often limited by resources, find great value in a Fractional CMO's expertise, acquiring high-level marketing skills without the commitment to a full-time executive.
  • Early-Stage Scaleups: In their critical growth stages, early-stage scaleups can utilise a Fractional CMO for crafting effective strategies, boosting brand presence, and managing focused marketing campaigns.
  • Non-profit Organisations: Non-profits with limited budgets can benefit from the strategic guidance of a Fractional CMO to enhance their marketing efforts and increase awareness for their causes.
  • Transitioning Businesses: Companies undergoing significant changes utilise Fractional CMOs for their ability to provide strategic insight during rebranding, mergers, strategy realignment, or scaling down marketing operations.
  • Businesses Lacking Marketing Leadership: Companies without a dedicated marketing leader or facing a gap due to resignation or absence find a solution in Fractional CMOs, who offer strategic direction and help maintain marketing momentum.
  • Companies with Specialist Skill Requirements: For specific needs like digital marketing or strategic development, businesses turn to Fractional CMOs for their focused expertise in areas such as brand strategy or corporate communications.
  • Companies Needing External Perspectives: Businesses seeking fresh, unbiased insights benefit from the diverse industry experience of a Fractional CMO, adding value to existing strategies.
unlocking growth

Marketing Challenges Our Fractional CMOs Solve.

Businesses will face marketing challenges at any point of their lifecycle. Left untouched, the issue can manifest into something much bigger which can drain resources, create frustration and suppress growth. Often these problems arise from a lack of strategic marketing leadership, and businesses can unconsciously fall into bad marketing habits such as:

➩ Sales & marketing functions working in silos.
➩ Lack of a shared vision among board members.
➩ Hiring marketing talent with the wrong credentials.
➩ Outsourcing marketing elements to the wrong agencies.
➩ Making decisions off gut-instinct in lieu of empirical data.
➩ Allowing non-marketers to make strategic marketing decisions.
➩ Building the business strategy around last year’s sales performance.
➩ Not investing in the on-going development of sales & marketing talent.
➩ Not applying strategic marketing frameworks during the planning process.
➩ Not conducting regular market research on customers, competitors or trends.

When to Hire a Fractional Chief Marketing Officer for Your Business.

If you're frustrated that your marketing efforts are falling short and you are not in a position to employ a full-time CMO, here are some common signs that may drive you to consider hiring a Fractional Chief Marketing Officer:

  • Budget Constraints: You seek cost-effective access to high-level marketing leadership, preserving resources for other priorities.
  • Specialised Expertise: You require tailored expert guidance, specifically addressing industry or niche requirements for strategic success.
  • Short-Term Needs: You prefer on-demand marketing leadership for project-specific requirements, without a long-term commitment.
  • Scalability: You aim to seamlessly expand marketing operations to meet growing product or service demands.
  • Market Expansion: You need insights and strategies for successful market growth, minimising risks and costly errors.
  • Fresh Approaches: You're looking to inject new perspectives into your marketing approach, fostering innovation and competitiveness.
  • Specific Challenges: You need targeted and agile solutions for addressing and resolving particular marketing issues, optimising performance and results.
  • Transition Periods: You're navigating leadership transitions and require guidance to ensure business continuity and adaptability.
  • Resource Flexibility: You aim to easily adjust marketing resources as business needs change, optimising efficiency and effectiveness.

How to Choose the Perfect Fractional CMO for Your Business.

Discover how to select the ideal Fractional CMO for your business, from knowing what they do through to defining your needs and selection criteria.

Hire Our Fractional CMOs With Confidence.

Businesses are increasingly exploring the advantage of hiring a Fractional Chief Marketing Officer in lieu of a full-time senior marketing leader. When you hire a Fractional CMO from VCMO, you can be confident in the following:

  1. Accredited Marketing Expertise: Our hand-picked Fractional CMOs each have over 10 years of board-level experience in successfully scaling and transforming businesses and hold Fellow or Chartered status with the Chartered Institute of Marketing. This ensures you receive the highest standards in marketing leadership.
  2. Affordable Cost: Our virtual business model eliminates the overheads of physical offices and traditional payroll, allowing us to offer budget-friendly solutions. This makes our services more affordable than employing a full-time CMO.
  3. Adaptable Services: Our marketing solutions are designed to accommodate businesses of all sizes, budgets, and evolving needs. We can operate on-site, off-site (Virtual CMO), or provide short-term interim cover. With a choice of flexible engagement options, you can tailor our services around your financial and operational needs (see below).
  4. Agile On-Boarding: We can be fully operational in your business within days of initial engagement. Skip the lengthy traditional recruitment process and gain the marketing leadership you need, precisely when you need it.

Our project was to create a top-level marketing strategy which, once built, we could drive forward ourselves. And I can honestly say the work has been transformational for Yellowtail. After each workshop with VCMO, both Dennis Hall and I would be amazed at how much we'd achieved. We worked hard! But the results are worth it.

Sarah Steele
Operations Director, Yellowtail Financial Planning

Shout out to Paul Mills who bravely took on running a positioning workshop with us yesterday. Is there anything harder than doing the thing your client does for others for them?! Great work. Really thought provoking, and so important to have facilitated by someone with an external perspective!

Bryony Thomas
CEO, watertight business thinking

James Crawford delivers...He took the brief, gave clear advice on content, produced highly professional materials and a well set out delivery plan. He identified where further attention was necessary and all delivered in a straightforward and friendly manner. Highly recommended for your next marketing initiative.

Paddy Gordon
Director, Shepton Veterinary Group

Paul is a professional strategic marketeer who is able to apply his expertise with marketing budgets large and small. The commercial impact of Shaw & Co's rebrand, which was initiated, designed and implemented by Paul, has been to differentiate us positively in a sector where few have succeeded. He delivers what he promises, on time and on/under budget, to a high quality. Paul made a positive impact on our business that will last.

Rod Leefe
chair, shaw & co

VCMO brings knowledge, insight and practical experience to the table, but also something else, which is quite rare, the unwavering commitment to finishing the job without compromising on the quality of the output. Their work for Yellowtail has been exemplary and we're seeing the results already.

Dennis Hall
founder, yellowtail financial planning

Lydia possesses a deep understanding of marketing strategies and has consistently delivered exceptional results. Her ability to analyse market trends, create engaging campaigns, and drive customer acquisition is truly impressive. Her dedication, attention to detail, and strong communication skills make her an invaluable asset to any organisation. I cannot recommend Lydia enough for her expertise, professionalism, and exceptional work ethic.

Alan Leckey
Business Consultant, CCO - the Collaboration Company  

Special Introductory Offer for New Clients.

50% discount

Try out our Fractional CMOs at half price! New clients can enjoy a 50% discount on the standard day rate for your first two days. This low-risk opportunity allows you to experience first-hand the immediate value our seasoned marketing experts can deliver to your business.

Person at desk with a business problem
50% discount

Special Introductory Offer for New Clients.

Try out our Fractional CMOs at half price! New clients can enjoy a 50% discount on the standard day rate for your first two days. This low-risk opportunity allows you to experience first-hand the immediate value our seasoned marketing experts can deliver to your business.

FAQ’s

If your business is considering hiring a Fractional CMO and you'd like to find out more, simply get in touch.

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