Pricing and engagement models

Not every business needs the same kind of marketing support.

‍

→ Some need early clarity before making a bigger decision.

→ Some need a fast strategic intervention.

→ Some need an independent review of what is working and what is not.

→ Some need ongoing senior marketing leadership.

→ And some need support developing internal marketing talent.

‍

Our pricing structure reflects that.

‍

Each route is designed to be clear, commercially sensible, and aligned to the level of value, leadership, and complexity involved.

Before you talk to us, take our complimentary GROWTH™ Marketing Diagnostic which comes with a complimentary review of your results with one of our Chartered Marketers.

‍

It offers a simple starting point for businesses that want a clearer view of where their marketing challenge may sit before committing to further support.

‍

• Best for: early clarity
• Format: online diagnostic + complimentary review
• Investment: Free
• Time: Takes under 5 minutes

If you are not sure where to start, the simplest question is this:

‍

1. Start with the GROWTH Diagnostic: If you want an initial view of where the issue may sit and a lower-friction starting point.
2. Choose Strategic Workshops: If the challenge is understood, but the right decision still needs resolving.
3. Choose a Marketing Audit / PE Marketing Due Diligence: If performance is unclear and you need an expert independent view before deciding what to do next.
4. Choose Fractional CMO: If the business needs ongoing senior marketing leadership to improve performance, accountability, and alignment.
5. Choose Marketing Leadership Mentoring: If the priority is helping a high-potential marketer step successfully into a bigger leadership role.

This structure is designed to make it easier to choose the right level of support without overcommitting too early.

VCMO pricing is shaped by the level of leadership, commercial responsibility, and complexity involved in the work.

‍

That usually includes factors such as the:

‍

✓ Scale and complexity of your business.

✓ Commercial context and urgency of the challenge.

✓ Amount of stakeholder management involved.

✓ Depth of review, delivery, or support needed.

✓ Pace at which clarity and change are required.

‍

Our pricing is not built around generic activity packages. It is built around the level of commercial value, rigour, and leadership needed to solve the problem properly.

One of the reasons VCMO offers multiple engagement models is to make it easier for clients to start at the right level. Not every situation calls for a retained engagement immediately.

‍

Some businesses need:

‍

→ A lower-risk starting point.

→ A better understanding of the real issue.

→ Clearer alignment before moving forward.

→ Evidence before agreeing scope.

‍

That is why the GROWTH™ Diagnostic, Strategic Workshops, and Marketing Audit often act as useful entry points before a Fractional CMO engagement begins.

VCMO pricing is designed to do two things:

‍

1. Make it easier to understand the available routes.
2. Make it easier to choose the right level of support.

That is why some offers are fixed and productised, while others are scoped around the actual complexity of the challenge.

‍

The aim is not to create complexity. It is to make sure the level of engagement fits the reality of your business.