Fractional CMO Retainer Pricing

A Fractional CMO retainer gives your business access to senior marketing leadership on an ongoing basis.

‍

That typically includes:

‍

✓ Clearer strategic direction and prioritisation.

✓ Stronger alignment between marketing, sales, and leadership.

✓ Governance over performance, spend, suppliers, and execution.

✓ Senior stakeholder management across the business.

✓ Leadership support for the marketing team.

✓ More meaningful reporting and regular review.

‍

The goal is not simply to add more marketing activity. It is to make marketing more accountable, more commercially aligned, and easier to govern.

£4,000–£12,000 +VAT per month (minimum 6 month term)

‍

The investment level depends on the scale of your business, the complexity of the challenge, and the level of senior leadership required.

‍

• At the lower end of the range, engagements are usually lighter in scope, involve fewer moving parts, and require less ongoing Fractional CMO time.
• At the upper end, engagements typically involve greater commercial complexity, more stakeholder management, more urgent change, or a broader leadership remit across the marketing function.

This range is designed to reflect the reality that not every business needs the same level of support.

A Fractional CMO retainer is usually the right fit when:

‍

• Marketing activity exists, but leadership is missing.
• The business needs stronger direction and accountability.
• The CEO wants marketing to become easier to govern.
• Sales and marketing need tighter alignment.
• Reporting needs to become more commercially useful.
• The business is changing and needs more senior marketing leadership without a full-time appointment.

This is often the right route when the business needs leadership, not just advice.