Marketing Audit Pricing
An independent, fixed-scope marketing audit for businesses that need a clearer view of what is working, what is waste, what is missing, and what needs to change.
From £5,000 +VAT
Audit fees are fixed once scope is agreed, with pricing typically shaped in £5,000 increments depending on the depth of review required.
Note: the same pricing applies to our PE Marketing Due Diligence service
What’s included in a Marketing Audit
A VCMO Marketing Audit is a structured expert review by a Chartered Marketer designed to give leadership a clearer commercial view of marketing performance, capability, and priorities.
A typical audit includes review of areas such as:
✓ Strategic clarity and positioning.
✓ Go-to-market alignment.
✓ Performance and reporting.
✓ Marketing channels, activity, and supplier effectiveness.
✓ Team capability and operating model.
✓ Martech, systems, and data where relevant.
✓ Leadership confidence, decision-making, and governance.
The output is not just a list of observations. It is a clearer view of what is working, what is underperforming, what is waste, and what needs to happen next.
Fixed investment, scoped to the depth of review
Marketing Audits start from £5,000 +VAT
Fees are agreed in advance and fixed once scope is confirmed. The final investment typically moves in £5,000 increments depending on how deep the review needs to go.
That means the audit stays commercially clear and properly scoped, without sliding into vague day rates or open-ended consultancy.
- For simpler audit requirements, the scope may sit at the lower end.
- For more complex businesses, wider stakeholder groups, or deeper evidence review, the audit will be scoped accordingly.
What affects the audit fee
The audit fee depends on a small number of practical factors.
The principle is simple: the more complex the business and the deeper the review required, the broader the audit scope.
Depth of review
How much evidence, analysis, and system review is needed to form a credible view.
Business complexity
The number of stakeholders, teams, suppliers, business units, or moving parts involved.
Data and martech environment
Whether the review needs to assess reporting, systems, attribution, or operational setup in more depth.
Output and decision context
Whether the audit is primarily for internal clarity, leadership alignment, board confidence, or a broader strategic decision.
What happens next
The process is designed to create clarity before the audit begins.
- Initial conversation: We discuss the challenge, the business context, and whether an audit is the right fit.
- Diagnostic and early review: Where appropriate, this may begin with the GROWTH™ Marketing Diagnostic and a complimentary review to clarify the likely starting point.
- Scope and proposal: Once there is enough evidence to define the right level of review, the audit scope and fixed fee are agreed.
- Delivery and reporting: The audit is then delivered against the agreed scope, with a clear output designed to support next-step decisions.
If marketing performance is unclear, start with an expert view from a Chartered Marketer.
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