Internal Marketing Performance Audit for UK Businesses

Most organisations commission a marketing audit when:

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• Marketing spend has increased — but confidence in ROI is low
• Revenue growth is inconsistent or stalling
• New leadership, investors, or boards require independent validation
• Sales and marketing alignment feels fragile
• Strategy exists — but execution results do not match expectation

At this point, opinions are not enough. Evidence is required.

Your audit provides an independent, board-ready assessment of:

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1. Strategic clarity
2. Operational effectiveness
3. Channel performance
4. Team capability & structure
5. Budget efficiency & ROI visibility

You receive facts, not opinions — and a prioritised roadmap for improvement.

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This is not:

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❌ A tactical optimisation exercise

❌ A channel health check

❌ A consultancy sales pitch

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This is a decision-grade diagnostic — conducted by Chartered (CIM) marketers.

Your audit enables you to:

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✅ Remove uncertainty from major marketing decisions

✅ Identify structural blockers to performance

✅ Stop wasted spend

✅ Align stakeholders around verified facts

✅ De-risk scale, turnaround, or investment

Your audit typically assesses:

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• Strategy & Direction — ICP, positioning, GTM clarity
• Commercial Alignment — sales, revenue process, pipeline contribution
• Channels & Execution — website, paid, organic, CRM, content, ABM
• Team & Capability — structure, skills, accountability
• Data, Measurement & ROI — reporting, attribution, decision visibility

Each audit is modular and tailored — not templated.

This audit is commonly used when:

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• Preparing for funding, acquisition, or exit
• Appointing a new CMO or senior marketer
• Restructuring or scaling the marketing function
• Assessing underperformance
• Validating strategy before major investment

• Conducted by Chartered (CIM) marketing leaders, not junior analysts
• Independent — not linked to media, platforms, or execution fees
• Commercially interpreted — not academic reporting
• Board & investor ready — not internal-only diagnostics
• Designed to inform real decisions, not theoretical benchmarks

Our Marketing Audits are scoped to complexity, not sold as fixed templates.

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Indicative ranges:

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• Focused Functional Audit: from £5,000 +VAT
• Multi-Channel Performance Audit: £10,000–£15,000 +VAT
• Full Marketing Capability & ROI Audit: £15,000–£25,000 +VAT

Final scope and fee confirmed after the scoping call. Most clients recoup fees within 3–6 months through efficiency gains and better spend.

Without independent audit insight, organisations risk:

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❌ Repeating ineffective spend

❌ Investing in the wrong leadership structure

❌ Scaling broken processes

❌ Misallocating budget across channels

❌ Losing investor confidence due to weak performance clarity

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When making critical investment decisions, instinct isn’t enough. Evidence is the advantage.

CatSci Limited engaged VCMO to conduct a marketing audit, revealing growth blockers and providing a clear roadmap to align marketing with goals.