Free Online Marketing Capability Audit
Uncover Blind Spots. Benchmark Performance. Lead with Confidence.
Take our strategic 5-minute audit to assess your marketing performance across six core capabilities. Instantly receive your results, plus a personalised PDF highlighting strengths, gaps, and priority actions. No fluff. No cost. Just clarity.
Your Marketing Challenge
Marketing activity is not the same as marketing performance. When strategy and execution blur, results plateau. Budgets stretch, teams work harder, but growth stalls. In most cases, underperformance isn’t caused by lack of effort — it’s caused by lack of insight.
Ask yourself:
- Is our brand meaningfully differentiated in the eyes of our ideal customers?
- Are we generating real demand — or just traffic and noise?
- Are our systems, suppliers, and spend decisions aligned to commercial goals?
Most teams guess. This audit gives you the data to decide.
The Cost of Flying Blind
If your marketing is busy but unfocused, the risks compound over time:
❌ Untested suppliers remain on retainer while ROI erodes
❌ Sales misalignment weakens conversion rates
❌ Pricing power leaks due to weak brand positioning
❌ Leadership decisions rely on outdated or incomplete information
You cannot fix what you have not assessed. Our Marketing Capability Audit is your fast, frictionless way to understand what’s working — and what’s holding you back.
What You'll Get From Our Online Audit
✅ Instant overall score and results across six strategic capabilities
✅ Personalised PDF report sent directly to your inbox
✅ Clarity on priority actions to focus time and budget effectively
✅ Complimentary workshop with our experts for an objective review of your results*
* This is optional and carries no-obligation to engage with our services.
What We Assess — The BANKSE Framework
The audit is built on our proprietary BANKSE model, covering six pillars of strategic marketing capability:
- Build – Brand and strategy foundations that create and protect competitive advantage
- Attract – Content and campaigns that draw the right audience, at the right time
- Nurture – Value propositions that convert interest into sustainable revenue
- Keep – Retention strategies that deepen loyalty, increase spend, and drive advocacy
- Systems – Fit-for-purpose tech stack, measurement, and supplier accountability
- Excellence – Marketing that is strategic, compliant, customer-centric, and well led
Who This Is For
The audit is designed for decision-makers who need a fast, strategic snapshot of marketing capability:
✅ Founders, CEOs & Managing Partners — External view to challenge internal assumptions
✅ CMOs / Marketing Heads — Health-check to focus leadership effort when entering a new role
✅ Investors / NEDs — Rapid insight for pre-deal or post-deal evaluation
Why Take This Audit?
🕐 Fast — Average completion time is 5 minutes
📊 Strategic — No generic “web presence” scores
🌍 Universal — Works for B2B and B2C, across sectors
💡 Actionable — Direction you can use immediately
💬 Proven — Forms the foundation of our marketing audits and advisory work
This is not a vanity metric generator. It’s a strategic mirror — and it starts with 5-minutes of your time.
FAQ’s
Ready to see how your marketing capability scores in five minutes? It just takes one more click.
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