Marketing Transformed.
Growth Unlocked.
Are you operating your business without senior marketing leadership? At VCMO, we embed Fractional Chief Marketing Officers (CMOs) into organisations to deliver strategic clarity, operational alignment, and commercial impact. We'll transform your marketing into a growth engine — without the risk & cost of a full-time hire.

You’re Spending More On Marketing — But Seeing Less Return.
At a certain stage, marketing gets louder… but not smarter. The team’s growing. Campaigns are running. But results? Flat.
Does this sound familiar?
- No one can clearly tell you what’s working — or why
- Marketers are being hired without a strategic direction
- Activity feels fragmented, reactive, or led by non-marketers
- The Board’s asking tough questions you’re struggling to answer
- Sales, marketing, customer service, product, and brand feel disconnected
- Leads are leaking and revenue is stalling
This isn’t a tooling issue. It’s a leadership gap. And that’s where our Fractioanal CMOs come in.
We Embed Fractional Marketing Leadership into Your Business to Drive Growth
Our Chartered Fractional CMOs step into your business to lead, mentor, and transform your marketing function from the inside out. We bring strategic vision, commercial rigour, and hands-on leadership to build a marketing capability that delivers — not distracts.
We don’t just align marketing with brand. We align it with customers, commercial outcomes, and investor expectations.
Here's what to expect from our marketing leadership...

Audit & Performance Insight
Independent audits expose gaps, benchmark effectiveness, and reveal growth opportunities — giving leaders clarity before committing spend.

Strategic Planning & Positioning
Clear value propositions, customer-aligned messaging, and go-to-market plans built using proven frameworks and data — not guesswork.

Marketing Operations Oversight
From agency management to in-house operations, we ensure every activity is focused, aligned, and accountable.

Team Leadership & Mentoring
We lead internal teams, mentor rising marketers, and provide senior direction in sales-led or founder-driven businesses.

Sales Alignment & Enablement
We unify sales and marketing with shared language, better-qualified leads, and tools that help teams convert — not compete.

Revenue-Focused Tactics
Funnel design, forecasting models, and campaign architecture tied to pipeline and profit — not vanity metrics.
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Board & Investor Confidence
We speak the language of KPIs, growth strategy, and investor logic — giving your board confidence in marketing’s contribution to enterprise value.

Preparation for Exit and M&A Transactions
We align marketing with investor priorities — scaling systems, sharpening positioning, and strengthening enterprise value for funding rounds, acquisitions, or strategic exits.
Who We Help
We help ambitious businesses in complex, regulated, and fast-moving sectors cut through complexity and unlock growth. Our Fractional CMOs deliver the strategic marketing leadership to compete, scale, and thrive.

Fractional CMOs: C-Suite Leadership Without the Cost
When you work with VCMO, you don’t get a freelancer, an outsourced marketing director, or a hands-off consultant. You get a seasoned C-level marketing leader — embedded, accountable, and equipped to lead change from day one.
Each of our Fractional CMOs:
- Holds Chartered Marketer status via the Chartered Institute of Marketing
- Is a SOSTAC® Certified Planner, trained in strategic marketing design and execution
- Has led marketing functions across scale-ups, mid-market firms, and large enterprises
You’re not buying hours. You’re securing embedded leadership — with the commercial rigour and operational depth to drive measurable growth.
Agility That Delivers From Day One
We combine agility, speed, and cross-sector insight to deliver marketing leadership that drives impact from day one. From rapid strategy sprints to retained leadership, we deliver clarity and growth through flexible, human-led marketing solutions.
Flexible Engagement
Need a quick strategy sprint? A project delivered? A retained CMO? We flex to fit your challenge — without bloated retainers or lock-ins.
Speed to Value
We’re not recruitment. We don’t take quarters to ramp up. Your Fractional CMO is embedded and making impact within days.
Cross-Sector Expertise
We’re not vertical-obsessed. We bring fresh perspectives from SaaS, healthcare, professional services, and beyond — helping you break free from tunnel vision.
Custom GPT-Enabled
Our custom GPTs and proprietary tools accelerate research, planning, and execution — cutting costs while boosting marketing performance.
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The Ultimate Guide to Hiring a Fractional CMO
Hiring a full-time CMO isn’t always the right move —especially if your business is scaling, evolving, or in transition. But without senior marketing leadership, momentum stalls, teams drift, and growth opportunities slip through the cracks.
We've published The Ultimate Guide to Hiring a Fractional CMO which gives you the clarity to decide if the model fits — and how to make it work inside your organisation.
Inside, you’ll learn:
✅When to choose a Fractional CMO over other options
✅What a high-calibre Fractional CMO actually delivers
✅How typical engagement models, pricing, and scope work
✅How to onboard effectively and measure success
✅Common pitfalls — and how to avoid them
✅Real-world examples of fractional leadership in action
Whether you’re leading a £2M business or managing a £30M portfolio, this guide is your no-fluff introduction to strategic marketing leadership — without the full-time cost.

A Proven Process. Built for Impact.
From an initial discovery consultation to delivery, our model is structured, focused, and built to deliver results — fast. No fluff. No faff. Just embedded leadership that drives momentum and measurable outcomes.
Featured Marketing Services
Our on-demand marketing services are adaptable to your evolving business needs.
services
Marketing Advisory
Marketing Audit
Fractional CMO
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How We Transform Your Marketing Into a Growth Engine
We use PR Smith’s SOSTAC® Planning Framework — ranked among the world’s top business models — to structure marketing into a clear, measurable growth engine. All our Fractional CMOs are SOSTAC® Certified Planners and apply the framework with other proven models to deliver robust, outcome-driven strategies.
(Image credit: Courtesy of PR Smith Marketing Limited)
FAQ’s
Yes. Many clients engage us to build or restructure their marketing function. We assess capability gaps, define roles, support recruitment, and mentor new hires. The goal is to leave you with a high-performing, self-sustaining team — not dependency on us.
Fractional CMOs provide senior marketing leadership without the cost or commitment of a full-time hire. They bring strategic clarity, commercial focus, and executional leadership to help businesses at critical inflection points — whether that’s overcoming early-stage growing pains, repositioning for scale, or reigniting momentum in a declining business. Their value lies in flexibility, deep expertise, and a relentless focus on delivering measurable growth.
We define success upfront, based on your commercial goals. That could include improved pipeline performance, lower customer acquisition cost, stronger brand positioning, increased revenue from existing customers. or clearer GTM execution. You’ll receive progress dashboards, monthly check-ins, and regular reporting.
Typically within 1–2 weeks of our initial discovery call. Once we understand your needs, we match you with a suitable CMO from our network and begin onboarding via a deep-dive diagnostic session. Urgent requirements can often be fast-tracked.
Both. Our CMOs have experience across B2B and B2C sectors — including SaaS, professional services, life sciences, financial services, and consumer brands. We adapt our frameworks to your model and audience, whether you're selling to enterprise buyers or everyday consumers.
Engagements vary based on scope and intensity. Fractional CMO retainers typically start from £4,000/month +VAT, with our advisory workshops from £1,500/day +VAT. We offer flexible models with no long-term lock-in — all designed to deliver high-impact leadership at a fraction of the full-time cost. If you'd prefer us to deliver a defined-scope project, we can offer a fixed-price for cost predictability.
That’s common — and welcomed. We often work alongside existing marketing teams and agency partners to bring strategic clarity, leadership alignment, and performance rigour. Our role is to unlock their potential and ensure all activity links up to clear commercial goals.
A Fractional CMO is a senior marketing leader embedded into your business part-time to lead strategy, execution, and team performance. Unlike consultants, we don’t just advise from the side-lines — we lead from within. And unlike interims, we’re flexible, cost-effective, and don’t require full-time contracts.
Businesses increasingly need senior marketing expertise with agility and flexibility. Fractional CMOs offer embedded leadership and accountability without full-time cost—driven by economic shifts, specialised skill demands, and evolving workforce models. It’s a strategic response, not a passing trend.
Let us transform your marketing and provide the leadership you’ve been missing.
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