Organisational Capability

Attracting and Retaining Top Talent

Paul Mills
September 26, 2025
Strong growth starts with strong teams. The right talent fuels innovation, execution, and long-term resilience.

The Goal: Build a Team That Fuels Growth

Attracting and retaining top marketing talent isn’t just about filling seats. It’s about creating a team that can innovate, execute with confidence, and support your business as it scales.

The Barrier: Talent is Harder to Secure — and Harder to Keep

Businesses often face:

  • Intense competition for the best candidates.
  • High turnover rates, creating constant disruption.
  • Low engagement, eroding productivity and culture.

These issues slow down growth, increase costs, and weaken internal capability.

The Risk of Getting Talent Wrong

Failing to secure and retain top performers leads to:

❌ Reduced competitiveness, with fewer ideas and weaker execution.

❌ Escalating costs, as recruitment and onboarding cycles repeat.

❌ Lost momentum, as projects stall without the right expertise.

Over time, talent gaps can undermine your growth trajectory.

How We Help

Our Fractional CMOs support leadership teams in attracting, developing, and retaining high performers by:

  1. Building employer brands that attract the right candidates.
  2. Designing recruitment campaigns aligned to culture and growth priorities.
  3. Embedding engagement programmes, ensuring talent feels valued, supported, and motivated.

Through our marketing leadership, we help businesses position themselves as employers of choice — building teams that stay, scale, and succeed.

Ready to Build a World-Class Team?

With the right strategies, you can attract top talent and keep them motivated to drive your growth. Let’s strengthen your organisational capability from the inside out.