VCMO & MAVERRIK® Partner to Equip SMEs with Essential LinkedIn Skills

Bristol, UK — 17th June 2024 — VCMO Limited, a pioneer in fractional marketing leadership, today announced a new strategic alliance with Plymouth-based MAVERRIK®, Europe’s largest independent social selling and training firm. This initiative is part of VCMO’s broader strategy to connect SMEs with strategic marketing expertise to achieve sustainable growth. This follows recent announcements including partnerships for PR Smith’s SOSTAC® Certified Planner training and the Mini MBA in Brand Management with Canadian-based Beloved Brands.

The collaboration leverages the unique strengths of both organisations to help sales teams, marketing professionals, thought leaders, and employees within SMEs develop advanced LinkedIn strategies. The bespoke training programmes include:

• LinkedIn for Marketers
• LinkedIn for Thought Leaders
• Social Selling for Sales Teams
• LinkedIn for Employee Advocacy

Specialising in providing fractional marketing leadership to businesses without a full-time chief marketing officer, VCMO is dedicated to boosting market competitiveness through advanced marketing strategies. The firm will primarily target sales, marketing professionals and thought leaders within professional services and early-stage scale-ups, aiming to foster predictable and sustainable growth.

Since it was founded in 2014, MAVERRIK® has trained over 200,000 individuals and assisted companies in generating upwards of £200 million in new revenue through effective social selling and LinkedIn strategies. Dean Seddon, CEO and Founder of MAVERRIK®, emphasises the transformative potential of their training, stating: “We believe relationships unlock revenue. Our programmes are crafted to not only improve LinkedIn skills but to give people the strategy, tactics and habits to achieve success.”

Paul Mills, Founder of VCMO, expressed enthusiasm about the collaboration, noting: "Aligning with MAVERRIK® enables us to address the common pitfalls businesses encounter on LinkedIn. These training courses are structured to transform how professionals engage with key decision-makers, showcase their expertise, cultivate relationships, and ultimately, secure more business deals."

This partnership between VCMO and MAVERRIK® is poised to make a significant impact on the way businesses approach social selling.

About VCMO

VCMO is a UK-based provider of fractional marketing services, supporting B2B SMEs—ranging from funded scale-ups to mid-tier and private equity-backed businesses—through key moments of growth and transformation. Its Chartered Fractional CMOs and SOSTAC® certified planners embed strategic marketing leadership into organisations navigating product launches, new market entry, acquisitions, and leadership gaps.