VCMO Launches in the UK to Help Businesses Navigate Critical Inflection Points with Fractional Marketing Leadership
London & Bristol, UK — 28 June 2023 — VCMO Limited, a specialist provider of fractional marketing leadership, is proud to announce its official launch in the UK. VCMO helps companies without a senior marketing leader to navigate complex inflection points — whether that’s launching new products or services, entering new markets, repositioning in existing ones, scaling up, or downsizing marketing functions.
Founded by Paul Mills, a Fellow of the Chartered Institute of Marketing and a Chartered Marketer, VCMO brings together a network of embedded Fractional CMOs with proven track records in driving commercial transformation.
Speaking about the launch, Paul Mills commented: “In today’s economic climate, companies are looking for more agile and affordable ways to grow. Fractional marketing leadership gives businesses access to senior expertise when it matters most — aligning marketing with commercial goals, building investor confidence, and turning uncertainty into opportunity.”
Unlike agencies or consultants, VCMO’s model is built around embedded, part-time marketing leaders who operate as an integral part of the client’s senior team. Its flexible engagement options range from strategic advisory workshops and fixed-price projects (such as Marketing Audits or Market Analysis) through to retained, embedded leadership that provides ongoing strategic direction.
The launch comes at a time when many business leaders are questioning the value of marketing. Too often, marketing leaders are seen as under-performing, with a narrow focus on tactical delivery rather than the strategic leadership needed to drive growth. This has led to marketing being treated as an expensive cost centre rather than a commercial growth engine. VCMO aims to address this gap by embedding Chartered CMOs who can unlock clarity, accountability, and measurable results.
All services are designed to be delivered remotely, with the option for on-site or hybrid support depending on client needs.
As part of its commitment to providing value before engagement, VCMO is offering a free online Marketing Capability Audit. The audit evaluates performance across six strategic dimensions, providing leaders with a personalised report highlighting strengths, gaps, and priority actions. Each participant is also offered a no-obligation discovery workshop to discuss their results in more detail.
VCMO has ambitious growth plans, with the UK launch serving as the first step towards future expansion into Europe and North America. Its innovative fractional model, combined with its network of Chartered, SOSTAC® Certified CMOs and specialist delivery partners, is designed to transform how businesses think about marketing leadership and how it delivers growth.
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