Rachael Wheatley Joins VCMO's Network of Fractional Chief Marketing Officers
VCMO expands its network of Fractional CMOs and strengthens its presence in the South West with the appointment of Rachael Wheatley.
London & Bristol, UK — [14 October 2025] — VCMO Limited, a pioneer in fractional marketing leadership, is delighted to announce that Rachael Wheatley has joined its associate network of Chartered Fractional Chief Marketing Officers (CMOs).
Rachael brings over 30 years of senior marketing leadership experience across financial and professional services in the South West. She has held senior in-house roles and operated as a consultant, supporting businesses to align marketing strategy with commercial goals.
A Chartered Marketer, Fellow of the Chartered Institute of Marketing, and SOSTAC® Certified Planner, Rachael previously served as Chair of CIM’s Bristol and South West branch. She is also a licensed consultant in the award-winning Watertight Marketing methodology, applying its proven framework to help businesses deliver sustainable marketing results.
Operating as a Fractional CMO through her own practice and trusted networks, including VCMO, Rachael typically supports mid-tier B2B businesses and LLPs through critical inflection points such as growth, transformation, or succession. Her expertise spans strategic planning, functional alignment, growth planning, key account management, and mentoring marketing and leadership teams.
Paul Mills, Founder of VCMO commented: “Rachael is a highly respected marketing leader whose depth of experience in professional and financial services makes her a fantastic addition to the VCMO network. Her strategic mindset, sector knowledge, and structured approach will be invaluable to mid-tier firms navigating complex growth or transformation challenges without a full-time CMO.”
Speaking about joining VCMO, Rachael Wheatley said: “VCMO offers ambitious businesses a modern way to access senior marketing leadership exactly when they need it. I’m passionate about helping firms build sustainable, joined-up marketing strategies that align with their business goals — not just short-term tactics. I’m excited to be part of a network that’s redefining how marketing leadership is delivered.”
Rachael’s appointment further strengthens VCMO’s presence in the professional services and financial sectors, and reinforces its commitment to supporting organisations through periods of change and growth.
About VCMO
VCMO is a UK-based provider of fractional marketing services, supporting B2B SMEs—ranging from funded scale-ups to mid-tier and private equity-backed businesses—through key moments of growth and transformation. Its Chartered Fractional CMOs and SOSTAC® certified planners embed strategic marketing leadership into organisations navigating product launches, new market entry, acquisitions, and leadership gaps.
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