Lydia McClelland Joins the VCMO Network as Fractional CMO

Belfast & Bristol, UK — 20th June 2024 — VCMO Limited, a pioneer in fractional marketing leadership, today announced Lydia McClelland as its latest member joining as Fractional Chief Marketing Officer (CMO).

Lydia brings significant expertise to the VCMO network having held senior marketing, business development and GM roles across economic development, the arts, higher education and visitor attraction/science sectors in Northern Ireland. She is also a Chartered Marketer, Fellow of the Chartered Institute of Marketing, and a licensed SOSTAC® Trainer.

During her recent fractional role as Director of Marketing at the Academy of Executive Coaching (AoEC), Lydia supported a brand repositioning project, grew sales and supported the growth of its global partner network to ensure AoEC is the leading coach training provider in the UK.

Acting as a Fractional CMO, Lydia has assisted SMEs in multiple sectors across the UK and Ireland to achieve business growth through a strategic approach to marketing by providing training, mentoring, and consultancy.

Working as part of the VCMO network, Lydia will support privately-owned and investor-backed businesses that operate without a full-time marketing leader or navigating marketing transition.

The appointment sees VCMO strengthen its presence in Ireland and Northern Ireland having already established a presence in Bristol, London, Manchester and Yorkshire.

Paul Mills, Founder of VCMO, said: “I’m thrilled that Lydia has joined the VCMO network where her expertise will be highly sought after by early-stage and mature businesses that want to gain a competitive advantage through the fractional leadership model.

Speaking about joining the VCMO network, Lydia commented: “I’m delighted to join the VCMO Network with fellow Chartered Marketers and Fellows of the CIM across the UK and Ireland and look forward to adding value to VCMO’s client base.”

About VCMO

VCMO is a UK-based provider of fractional marketing services, supporting B2B SMEs—ranging from funded scale-ups to mid-tier and private equity-backed businesses—through key moments of growth and transformation. Its Chartered Fractional CMOs and SOSTAC® certified planners embed strategic marketing leadership into organisations navigating product launches, new market entry, acquisitions, and leadership gaps.