This marketing guide is a user-friendly introduction to the Business Model Canvas (BMC) with guidance on how to apply it in your business.
What Is the Business Model Canvas?
The Business Model Canvas (BMC) is a strategic management tool that provides a visual framework for describing, analysing, and designing business models. The BMC consists of nine key components that describe the fundamental aspects of a business, including customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.
Mastering the Business Model Canvas: A Playbook for Business Leaders.
We have published a guide to help you master the BMC Framework and embed it as part of your business planning process. Our helpful guide provides business leaders with practical insights, examples, and best practices on how to use the Business Model Canvas in the business context. Our playbook has over 25 pages of useful content, which includes:
- Introduction to the model
- The key components
- How to apply the BMC
- Pros and cons of the framework
- Common pitfalls to avoid
Free Download: Business Model Canvas Playbook.
Our BMC Playbook is free to download and we don't ask for your contact details. We hope you find it useful and feel free to share with your network. If you need any support applying the model to your business context, simply get in touch.
About VCMO
VCMO is a UK-based provider of fractional marketing services, supporting B2B SMEs—ranging from funded scale-ups to mid-tier and private equity-backed businesses—through key moments of growth and transformation. Its Chartered Fractional CMOs and SOSTAC® certified planners embed strategic marketing leadership into organisations navigating product launches, new market entry, acquisitions, and leadership gaps.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
- By following these tips, you can make sure you’re noticed on LinkedIn and start building the professional connections you need to further your career.
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Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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