
Free Online Marketing Capability Audit
A fast, confidential assessment that shows how strong your marketing function really is — and where the biggest gaps are.

Why This Audit Exists
Many business leaders suspect their marketing could be performing better — but struggle to pinpoint:
- Where the real weaknesses sit
- Whether issues are strategic, structural, or executional
- If teams are aligned around the same priorities
- Whether marketing is truly supporting revenue growth
Commissioning a full audit or senior advisory support may feel premature.
This free capability audit exists to give you early clarity — without cost or commitment.

What You’ll Learn in Less Than Five Minutes
By completing the free audit, you will gain insight into:
- Brand and strategy foundations
- Communications and digital effectiveness
- Sales and pricing capability
- Customer experience & innovation
- Marketing technology stack and suppliers
- Governance, culture & leadership
Your results and personalised report show:
- Where you are strong
- Where performance risk is building
- Which areas deserve immediate attention

What This Free Audit Is — and Is Not
Our Marketing Capability Audit is:
✅ A rapid self-assessment
✅ A structured strategic sense-check
✅ A way to surface blind spots early
✅ A starting point for informed discussion
This is not:
❌ A replacement for a full independent audit
❌ A consultancy sales report
❌ A technical channel review
❌ A marketing “quiz for entertainment”
It is designed to help you decide what to do next — if anything.

Who This Free Audit Is For
This tool is ideal for:
- Founders and CEOs
- Heads of Marketing
- Commercial Directors
- Investors reviewing marketing health at a high level
If you are responsible for growth, this audit gives you a quick, private reality check.

What Happens After You Complete It
After answering 48 quick-fire Yes/No questions you receive:
- Your score and a capability snapshot
- A personalised report sent to your inbox
- We highlight your strongest and weakest areas
You can choose whether to:
- Act on the insight internally
- Request a complimentary review with our experts
- Or take no further action at all
There is no obligation to engage further.

Why VCMO Offers This Free Audit
We see too many organisations:
- Investing blindly in marketing
- Scaling teams before fixing structural issues
- Changing agencies without addressing strategy
- Hiring leadership too early — or too late
This tool exists to encourage better-timed, better-informed decisions.
Start Your Free Marketing Capability Audit
Discover how well your marketing function performs.

In 5-minutes you will...
✅ Discover your overall marketing capability score
✅ See how you perform across six critical dimensions
✅ Receive a personalised report with useful insights (20-pages)
✅ Receive a complimentary review with one of our Chartered experts
100% confidential. No cost. No-obligation to engage with us.
FAQ’s
Absolutely. The PDF report is formatted for easy sharing — many leaders use it to align internal teams, brief external partners, or frame board-level conversations about marketing maturity.
Most free audits are website graders or SEO reports. This is a strategic capability assessment grounded in our proprietary framework (BANKSE™), developed by chartered marketing leaders. It focuses on marketing maturity, strategic alignment, and growth levers — not vanity metrics.
The online assessment takes on average 5 minutes to complete. It’s fully self-guided and optimised for desktop, tablet or mobile. We recommend you sit in a quiet environment with no interruptions. There are 48 questions each with a Yes/No answer.
Yes. The Marketing Capability Audit is completely free to complete, with no hidden costs. Business leaders tell us the results provide an accurate reflection of their current marketing context. You’ll also receive a complimentary consultation to review the findings — and you’re welcome to bring other members of your senior team. There’s no hard sell, but many of our long-term clients began their journey with this free audit.
You’ll receive:
- An instant overall score and individual scores across the six strategic dimensions
- A personalised PDF report with tailored recommendations
- A no-obligation strategic workshop to discuss your results with one of our Chartered Fractional CMOs
- Optional follow-up steps to explore advisory support or workshops
Click here to see an example of the report you'll receive.
If your audit highlights gaps that need more attention, we offer more detailed Marketing Audits, Advisory Workshops, and Fractional CMO support. Many clients use the free audit as a first step to those services.
The audit is designed for founders, CEOs, CMOs, marketing leads, and investors who want a strategic overview of marketing capability — not just a surface-level performance check. It’s suitable for B2B, B2C, and hybrid businesses across sectors.
No, unless you request the complimentary results review with one of our experts. Your results are private and confidential. If you’d like to discuss them, you can choose to book a no-pressure discovery call at the end of the audit. Links are provide in the report to book a no-pressure follow-up workshop to discuss your results and priority areas.
Our Free Marketing Capability Audit exists to help leaders understand where marketing is truly helping — and where it is quietly holding them back.
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