Client Snapshot

VCMO is a UK-based advisory firm providing embedded fractional marketing leadership to SMEs and investors. Founded by Paul Mills, the business was launched in just 12 weeks with a vision to redefine how companies access senior marketing leadership and expertise.

The Challenge

Launching a new business in record time meant building a credible brand, website, content ecosystem, and market presence from scratch — all while positioning VCMO clearly as an advisory partner (not an agency or consultancy). The goal was to create immediate authority, establish SEO equity, and lay the foundation for scalable growth.

The Solution

Paul designed and executed an intensive launch programme that combined strategy, content, and brand execution:

• Built and launched a 100+ page corporate website optimised for Google.
• Produced 150k+ words of content aligned to target audience “hopes and fears.”
• Designed a distinctive brand identity with agency support around the theme 'marketing transformation'.
• Created a proprietary framework (BANKSE) used for an online marketing capability audit.
• Published 6 strategic marketing playbooks and launch video assets.
• Integrated a scalable martech stack to support remote service delivery and growth.

Brand Design – Marketing Transformed

With the purpose, vision, mission and value proposition already defined, Paul built the brand architecture and developed a detailed creative brief for London-based agency Design By Structure. Their task was to bring VCMO’s story to life through a suite of brand assets and a new corporate website.

A critical requirement was to position VCMO not as a traditional agency or consultancy, but as an advisory partner for clients at critical inflection points. The creative brief emphasised two priorities: showcasing the analytical rigour behind VCMO’s approach and reflecting the agility required to deliver transformative results.

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The Outcome

Within 12 weeks, VCMO launched as a fully operational business with:

• Google #1 ranking for “VCMO” from day one
• 100+ optimised content pages driving early visibility
• A comprehensive IP library including frameworks, playbooks, and audits
• An embedded digital and brand infrastructure ready for rapid scaling

Within 18 months of launch, VCMO achieved:

• Industry accolade for winning Best Fractional CMO Hire Company (Innovation in Business MarTech Awards 2024)
• VCMO recognised as a challenger brand in the UK fractional leadership market
• Website achieving 1m+ impressions a month through highly effective SEO
• Highly acclaimed Fractional Futures Podcast with 1500+ downloads in first 12 months
• Highly profitable six-figure revenue business operating with a 70% profit margin

Founder Testiminal

"Launching VCMO was always going to come with intense pressure and scrutiny—especially as a marketer launching a marketing business. My goal was to prove what could be achieved in a very short timeframe with a clear vision, minimal budget, and smart use of the latest marketing tools and AI. Achieving this so quickly would not have been possible without the exceptional partnership with Design By Structure. By giving them creative freedom, they delivered with impressive agility against a challenging deadline—and the results speak for themselves."

Paul Mills
Founder, VCMO

‍About VCMO

VCMO is a UK-based provider of fractional marketing services, supporting B2B SMEs—ranging from funded scale-ups to mid-tier and private equity-backed businesses—through key moments of growth and transformation. Its Chartered Fractional CMOs and SOSTAC® certified planners embed strategic marketing leadership into organisations navigating product launches, new market entry, acquisitions, and leadership gaps.