Client Snapshot

Lee Spencer, known as The Rowing Marine, is a world-record-breaking Atlantic rower and former Royal Marine who lost a leg in a non-military accident. Now a high-impact motivational speaker, Lee addresses corporate, education, and public audiences on topics such as mental resilience, DE&I, personal growth, and leadership under adversity.

The Marketing Challenge

Despite Lee’s powerful story and impressive speaking credentials, his website was under-performing. Poor structure, weak messaging, and unclear service positioning meant potential clients were bouncing — or not finding him at all. His offer lacked clarity, SEO visibility was low, and the site failed to reflect his value as a premium public speaker.

The Solution

In a short-term sprint, Paul Mills provided rapid marketing leadership and website advisory to overhaul Lee’s digital presence. Working remotely, I ran scoping workshops to understand his audiences, pricing, and service proposition. This insight fed into a fast-track content and messaging rebuild, including:

• Defining Lee’s ideal client personas and structuring service tiers
• Rewriting all service pages (keynotes, after-dinner, schools) for clarity and conversion
• Building new landing pages for his speaker topics
• Optimising content for SEO with tailored metadata and improved keyword targeting
• Repositioning Lee as a high-end, in-demand speaker through tone, structure, and layout
• Collaborating with Lee’s web agency to enhance content design and UX elements

The Outcome

Within 4 weeks, the updated site went live — and the results followed quickly. Traffic and dwell time increased significantly, bounce rates dropped, and Lee saw a clear uplift in public speaking enquiries. His personal brand is now aligned with his professional impact, with messaging that reflects both his story and his strategic value to audiences.

"Paul helped me find the words and structure to communicate what I do — and who I do it for — in a way that finally connects. I’ve had more inbound enquiries since the relaunch than in the previous two years combined."

Lee Spencer
‍The Rowing Marine

About VCMO

VCMO is a UK-based provider of fractional marketing services, supporting B2B SMEs—ranging from funded scale-ups to mid-tier and private equity-backed businesses—through key moments of growth and transformation. Its Chartered Fractional CMOs and SOSTAC® certified planners embed strategic marketing leadership into organisations navigating product launches, new market entry, acquisitions, and leadership gaps.