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Engagement Plans & Pricing
Proportionate Investment for Clarity, Confidence and Accountability
Engaging senior marketing leadership is not about buying hours or deliverables. It’s about making better decisions faster, reducing commercial risk, and ensuring accountability at the right level of the organisation.
At VCMO, we structure engagements and pricing around decision complexity and leadership responsibility — not generic packages.

How We Think About Investment
Every organisation comes to us with a different challenge.
- Some need clarity before committing capital
- Some need confidence in existing performance
- Some need direction
- Others need leadership ownership
That’s why our pricing is designed to be:
✓ Proportionate to the decision at hand
✓ Transparent in how it is structured
✓ Flexible enough to adapt to context
✓ Predictable once scope is agreed
This approach avoids over-investment, under-scoping, and false precision.
Typical Engagement Types & Investment Ranges
Whether you need quick clarity, defined project outcomes, or embedded leadership, our engagement models flex to your goals and budget — giving you the right strategic support at the right time.

Marketing Capability Diagnostic
Ideal for: Orientation & Early Clarity
A short, online capability sense-check, reviewed with a Chartered CMO, designed to help you decide what conversation to have next — without commitment.
Format: Online
Investment: Free (takes 5-mins)

Strategic Marketing Advisory Workshops
Ideal for: Direction & Prioritisation
Strategic advisory delivered through focused workshops, designed to help leadership teams:
• Clarify direction
• Make trade-offs explicit
• Align priorities
• Decide what to do next
Format: One-day Engagements
Investment: From £1,500 +VAT per day

Fixed-Scope Projects & Due Diligence
Ideal for: Evidence & Confidence
Fixed-price, modular engagements scoped for leaders or investors needing:
• Evidence before committing resources
• Confidence in opportunity or performance
• An objective view of risk and readiness
Format: Project-based (Defined SoW)
Investment: £5,000 - £25,000 +VAT

Retained Marketing Leadership
Ideal for: Sustained Leadership
Retained engagement providing sustained leadership impact. Investment varies based on:
• Scope of leadership ownership
• Time commitment required
• Business complexity and growth ambition
Format: Retained Engagement
Investment: From £4,000 +VAT per month

What Our Pricing Reflects — and What It Doesn’t
At VCMO, our pricing reflects:
✔ Seniority and leadership accountability
✔ Decision complexity
✔ Commercial and governance responsibility
✔ Depth of experience involved
It does not reflect:
❌ Hours worked in isolation
❌ Activity volume
❌ Media spend or execution delivery
❌ Technology or vendor commissions
This separation protects objectivity and trust.

Why Our Pricing Structure Works
Our pricing approach allows you to:
- Engage at the right level for your situation
- Avoid committing to more than you need
- Scale support as clarity increases
- Maintain commercial discipline
- Keep decision-making grounded in evidence
It also ensures our engagements remain focused, effective and accountable.

Not Sure Where to Start?
You’re in good company. Most of our clients weren’t sure either — until we helped them unpack what they really needed.
Take our short survey and discover in just 3-minutes which engagement model is most suitable for your current business context.
Book a No-Obligation Discovery Call
Every engagement begins with a confidential discovery call with a Chartered marketing leader.

Purpose of Discovery Call
This is not a sales call. It is a senior-level scoping conversation to establish:
✅ The decision or challenge you’re facing
✅ The level of clarity you already have
✅ Where uncertainty or risk sits
✅ Which engagement type is most appropriate
If VCMO isn’t the right fit, we’ll say so.
FAQ’s
Never. All pricing is transparent on is provided on our our service and pricing pages. Our prices are agreed in writing before start of any work. No surprises. No scope creep.
Yes. Many clients start with a strategy day or short project before moving into a retained model.
Yes. We price based on scope and desired outcomes — not just business size or headcount. You’ll always know exactly what’s included before we start.
Advisory = short-term or one-off input.
Retainer = consistent, embedded leadership.
We’ll help you choose based on your needs.
If you’re looking for marketing leadership that matches the seriousness of the decisions you’re making, start with a conversation.
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