Fractional Marketing Services for SMEs.
Our fractional marketing services are designed to adapt to the evolving needs of SMEs to deliver scalable and predictable growth. Whether you need to evaluate your marketing performance, fill a leadership gap, or develop your sales and marketing talent, our solutions can be delivered remotely, on-site or a combination of both offering maximum choice, flexibility and affordability.
Our Services Transform Your Marketing Capability.
We have the leadership, expertise and solutions that can transform your marketing performance into a sustainable competitive advantage. Our capabilities include:
➨ Performance audits
➨ Product and service launches
➨ Mentoring and upskilling talent
➨ Strategic planning and execution
➨ Enhancing marketing performance
➨ Complete communication strategies
➨ Customer and competitor research
➨ Digital strategy and transformation
➨ Optimising marketing investments
➨ Brand strategy and development
➨ Customer excellence strategies
Our services are delivered by a combination of our hand-picked fractional marketing executives and innovative delivery partners. Together we analyse everything, break bad marketing habits and create marketing magic that delivers growth.
Paul Mills, Founder VCMO
Our Services Transform Your Marketing Capability.
We have the leadership, expertise and solutions that can transform your marketing performance into a sustainable competitive advantage. Our capabilities include:
➨ Performance audits
➨ Product and service launches
➨ Mentoring and upskilling talent
➨ Strategic planning and execution
➨ Enhancing marketing performance
➨ Complete communication strategies
➨ Customer and competitor research
➨ Digital strategy and transformation
➨ Optimising marketing investments
➨ Brand strategy and development
➨ Customer excellence strategies
Our services are delivered by a combination of our hand-picked fractional marketing executives and innovative delivery partners. Together we analyse everything, break bad marketing habits and create marketing magic that delivers growth.
Paul Mills, Founder VCMO
Marketing Auditing: Evaluating Your Performance.
Our Marketing Audits provide an independent and thorough evaluation of your marketing capabilities. We assess key strategic elements like competitive drivers, brand positioning, website performance, employer branding, content, and systems. This helps identify and prioritize areas to focus your marketing resources, unlocking growth potential and enhancing competitive advantage.
Fractional Marketing Leadership: Guiding Your Strategy.
Our Fractional, Virtual, and Interim CMOs provide vision, expertise, and leadership to support your company’s growth. We offer onsite collaboration, flexible remote management, and interim cover during transitions. Our agile, adaptable, and affordable solutions integrate seamlessly into your business, driving growth, navigating market changes, and enhancing competitive advantage.
Mentoring & Coaching: Unlocking Potential.
We provide tailored 1:1 mentoring to help individuals unlock their full marketing potential. Invest in the professional development of your talent and witness their growth as they acquire invaluable skills and knowledge, taking your business to new heights.
Marketing Training: Safeguarding Capability.
Through strategic partnerships with world-class training providers, we offer transformative learning programs for your sales and marketing teams. From building better marketing plans to brand management and social selling with LinkedIn, these programs equip your talent to add immediate value to your business.
The Ultimate Guide to Hiring a Fractional CMO.
We appreciate that you may be unsure about the benefits of fractional marketing leadership compared to the traditional option of employing a full-time senior executive or agency support. So that's why we have published a comprehensive guide to help you make an informed decision about integrating a Fractional CMO into your business strategy.
The Ultimate Guide to Hiring a Fractional CMO.
We appreciate that you may be unsure about the benefits of fractional marketing leadership compared to the traditional option of employing a full-time senior executive or agency support. So that's why we have published a comprehensive guide to help you make an informed decision about integrating a Fractional CMO into your business strategy.
Engage Our Marketing Services With Confidence.
When you engage with our services, you can be confident that you're accessing the very highest standards in marketing leadership and delivery.
Accredited.
Affordable.
Adaptable.
Agile.
5 Reasons Why Clients Choose Our Marketing Services.
Clients choose us because we cover the entire marketing mix, solving any marketing problem. Our fractional executives are meticulously selected, and our delivery partners are trusted from years of collaboration. More importantly, we have a deep passion and commitment to your brand's success. We go beyond being marketing specialists, becoming an integral part of your team and your trusted partner.
1. We Provide Expert Leadership.
We embed gold-standard methodologies and industry best practices that strengthen your marketing capability.
2. We Deliver Growth.
We give reassurance that you can achieve faster growth and an improved market position.
3. We Bring Strategic Alignment.
We build and deliver marketing strategies that align with your business objectives to drive growth.
4. We Lower Operational Costs.
We will help you avoid recruitment fees and the costs associated with a full-time senior marketing executive.
5. We Bring Business Confidence.
We give reassurance that you can delegate your marketing challenges to our Fractional CMOs so you can focus on running the business.
VCMO: Best Fractional CMO Hire Company UK.
We were awarded 'Best Fractional CMO Hire Company UK' and 'Excellence in Marketing Auditing' at the 2024 Innovation in Business MarTech Awards. And we are also shortlisted as 'Business Start-up of the Year' in the Business Leader Awards 2024.
4 Steps to Engage With Our Marketing Services.
Your marketing transformation journey begins with these four steps, each providing value along the way.
Discovery.
Match.
Engage.
Monitor.
Meet Our Marketing Leaders
FAQ’s
Yes. Our Fractional Marketing Executives have been carefully selected for their exceptional breadth of multi-sector experience, credentials from leading marketing organisations or unrivalled expertise within specific verticals. We leave no stone unturned in assembling a team of experts that possess a diverse range of skills, knowledge and diversity, enabling us to deliver unparalleled value across multiple industries.
As we continue to expand and evolve, our strength in depth will also grow. With each addition to our roster of top-tier marketing experts, we further enhance our capacity to cater to your unique needs and unlock opportunities for growth.
Yes. We recognise the value of a strong working relationship you may have established with your current marketing supplier(s), and we fully respect that. We believe in nurturing successful partnerships. However, we also understand that comfort and familiarity can sometimes lead to complacency, resulting in diminished levels of service and value. That's why we advocate for the continuous evaluation and benchmarking of your existing marketing suppliers against others in the industry.
Our independent position empowers us to assist you in this process, without disrupting the status quo. We bring an unbiased perspective, enabling you to assess and compare the performance and offerings of your current suppliers, all while maintaining the integrity of your existing relationships. Our value lies in unlocking untapped potential and ensuring that you receive the optimal levels of service, value, and innovation.
By embracing periodic evaluation, you can unleash a new wave of excellence without sacrificing the foundation of trust you've built. Let us be your strategic ally in enhancing the effectiveness and impact of your marketing partnerships, all while preserving the harmony you've cultivated.
The prices for our audits and marketing courses are set and cannot be changed. But, if you're looking to hire a Fractional Marketing Executive with a specific Scope of Work under our Fixed Pricing Plan, there's room to agree on a fixed price rather than a daily rate. This approach adds flexibility, allowing for budget adjustments and providing more predictable costs.
Yes – we want to be transparent about this. Our delivery partners value the vital role we play in connecting them with exciting marketing transformation opportunities. These act as shining showcases for their brilliance, paving the way for prestigious industry awards and recognition. In our commitment to fostering mutually beneficial relationships, we provide our delivery partners with a distinct advantage.
By sparing them the time and cost commitments of intensive business development activities, we streamline their journey towards success. As a result, VCMO receives a percentage of the project cost, allowing us to continue delivering exceptional value to our clients. It's important to note that the percentage varies for each business partner, reflecting their unique business models and margins.
However, we maintain a firm stance to ensure transparency and fairness. We insist that our delivery partners do not mark up their costs to absorb VCMO's client introduction fee, safeguarding the integrity of the partnership. Furthermore, we believe in fostering long-term growth and sustainability. After the initial 12 months, we cease receiving a percentage of the client spend, enabling both our clients and delivery partners to enjoy the full fruits of their collaborative endeavours.
Yes. We have a desire and capability that transcends borders and embraces the global stage. Our business model empowers us to deliver our services anywhere globally. If your business is located outside of the United Kingdom, simply get in touch to explore how we can support you.
Unlike many professional service providers, we prioritise transparency, flexibility and affordability. We aim to ensure you know the cost of our services and the outstanding value you'll receive before reaching out to us. Our pricing approach is structured around a standard daily rate, which increases as your business scales. Our philosophy recognises that smaller, early-stage companies often have simpler marketing requirements and limited budgets compared to larger, established enterprises. Our pricing starts from £750 plus VAT per day.
It is difficult to give a precise answer as every business has a unique marketing context. The rate of growth will be dictated by the level of investment you're making in the marketing transformation and the degree to which your organisational culture embraces change. Timing is another consideration - are you looking to transform your marketing capability to catch up with your competitors, or to leap-frog them? Regardless of the context, engaging our services will deliver a faster rate of growth compared to operating your business without a chief marketing officer or senior marketing leader.
If we have a marketing executive ready, we can start working in your business within just a few days. How soon we begin mostly depends on how quickly you're able to meet and share information with us. If you're open to having a virtual CMO for remote assistance, we can get going even faster than if you need someone on-site.
While technically possible, we'd find it disappointing. Our highest priority is the trust we establish in our business relationships. You can choose to work directly with a Fractional Marketing Executive within the VCMO network, but keep in mind that you'll be subject to their specific terms, pricing, and IT systems.
No. Nor are we a ‘marketing consultancy’. Picture us as your long-term marketing business partner, offering a distinctive approach that sets us apart from traditional consultants and agencies. While consultants often focus on quick tactical wins, we transcend those limitations. Yes, we excel at delivering tangible outcomes, but our true capability and passion lies in equipping you with strategies, tools and capability to thrive in the face of future uncertainties.
We exist to help you transform your marketing capability into sustainable competitive advantage that delivers predictable, scalable growth. Our approach is forward-thinking and visionary. We collaborate closely with you to develop a roadmap that anticipates market shifts, identifies emerging opportunities, and leverages your unique strengths to mitigate market threats.
By prioritising long-term success, we empower you to navigate the ever-evolving business landscape with confidence and resilience.
While we strive for strong matches, we understand that issues may arise. If you feel the support from your Fractional Marketing Executive is not satisfactory, you can raise the matter with our Founder, Paul Mills through our complaints procedure. We will work towards finding a resolution, which may involve assigning a different Fractional Executive through to disengaging from our services without any penalty.
Strategic marketing knows no bounds. We are equipped to assist organisations of all sizes, across various industries and regions, and at any stage of the business journey. The most impactful collaborations arise with clients who acknowledge their marketing challenges, harbour a steadfast drive for growth, and cultivate an environment conducive to change. Typically, our smallest clients boast a minimum turnover of £2m / €2m / $2m, indicating their readiness to invest confidently in our services.
When you need support from an agency, you'll directly contract with them, not VCMO. This approach keeps the process straightforward. We're here to assist you in finding the right agency, setting up briefs, and overseeing the relationship, but the agency will bill you directly for their services.
It’s unlikely, especially if you approach our partners with a limited background in marketing. Our relationships with our delivery partners run deep, encompassing an intimate understanding of their preferences, communication styles, operational methods, and how to unlock their hidden potential. We have mastered the art of extracting added value from our partnerships.
But that's not all. We possess the unique ability to navigate the intricate dynamics of project delivery, effortlessly ensuring timeliness and adherence to budget. Say goodbye to the burdensome task of difficult conversations. We adeptly "turn the screw" to maintain a seamless flow of progress, saving you precious time and emotional energy. Our Fractional CMOs take charge of project management, acting as the guiding force that propels our delivery partners towards delivering the highest level of value and the most potent outcomes.
Ready to take your marketing to the next level? Contact us to learn how our fractional marketing leadership solutions can help your business thrive.
Marketing Insights.
Subscribe to Our Newsletter.
Subscribe to Marketing Edge, our regular newsletter sharing expert opinion on the latest marketing trends, curated marketing content from leading sources, early-bird event registrations, and much more.