Our Pricing Policy.
Unlike many professional service providers, we prioritise transparency, flexibility and affordability. We aim to ensure you know the cost of our services and the outstanding value you'll receive before reaching out to us.
Transparency.
Transparency is at the core of our pricing policy. We provide a visible breakdown of our pricing structure on all of our service pages, outlining our standard charge, associated costs, discounts, as well as any conditions that apply. This transparency builds trust and fosters a strong relationship between us helping you understand the value you receive for your marketing investment.
Fixed Pricing.
All our audit services and marketing courses come with fixed pricing. This ensures clarity on the value you receive and the likely impact on your budget right from the start.
Affordability.
Thanks to our virtual business model, we don't have the overheads of physical offices or traditional payroll. This means we can offer our marketing services at prices that are much more budget-friendly compared to the permanent headcount of a CMO. Don’t believe us? Check out Growth Partners’ calculator* which can be used to benchmark a day rate to a comparable full time cost of a permanent Executive hire (annual salary and bonus).
*VCMO accepts no liability or responsibility for any loss or damage in any way arising from its use.
Equitable Pricing - Fractional CMO Hire Services.
Our pricing approach for hiring our Fractional Chief Marketing Officers is structured around a standard daily rate, which increases as your business scales. Our philosophy recognises that smaller, early-stage companies often have simpler marketing requirements and limited budgets compared to larger, established enterprises.
We use the UK government’s definition of ‘SME’ to distinguish company size.
Our standard day rate for hiring a Fractional Marketing Executive is:
Small Businesses
Less than 50 employees; annual turnover under £8.5m or €10m:
£750 +VAT per day (UK) or €900 / $950 (outside UK).
Medium-Sized Businesses
Less than 250 employees; annual turnover under £43m or €50m:
£1,000 +VAT per day (UK) or €1,200 / $1,300 (outside UK).
Large Enterprises
Over 250 employees; annual turnover exceeding £43m or €50m:
£1,300 +VAT per day (UK) or €1,500 / $1,700 (outside UK).
Three Ways to Hire a Fractional CMO.
When hiring one of our Fractional CMOs we offer you a choice of three plans, providing flexibility to accommodate your budget constraints.
Flex.
Fixed.
Retain.
Special Introductory Offer for New Clients.
Try out our Fractional Marketing Executives at half price! New clients can enjoy a 50% discount on the standard day rate for your first two days. This low-risk opportunity allows you to experience first-hand the immediate value our seasoned marketing experts can deliver to your business.
Special Introductory Offer for New Clients.
Try out our Fractional Marketing Executives at half price! New clients can enjoy a 50% discount on the standard day rate for your first two days. This low-risk opportunity allows you to experience first-hand the immediate value our seasoned marketing experts can deliver to your business.
FAQ’s
The prices for our audits and marketing courses are set and cannot be changed. But, if you're looking to hire a Fractional Marketing Executive with a specific Scope of Work under our Fixed Pricing Plan, there's room to agree on a fixed price rather than a daily rate. This approach adds flexibility, allowing for budget adjustments and providing more predictable costs.
We do not charge a cancellation fee for our Flex Pricing Plan where you are billed only for the completed days of service. For our Retain Pricing Plan, which involves a minimum 6-month agreement (or 12 hire days), a Cancellation Fee equal to two hire days will be charged if less than three months’ written notice is served. If more than three months’ notice is given, no charge applies. This ensures fairness and accountability in honouring the contractual commitments. For businesses experiencing higher levels of variability or change, our Flex Pricing Plan is typically recommended for greater flexibility and adaptability.
The complexity of marketing needs varies between large enterprises and early-stage scaleups. Our pricing structure reflects the level of expertise and impact required for different scales of business. As the demands and challenges increase with larger organisations, the higher day rate accounts for the additional value and resources necessary to meet their unique requirements.
No, we do not operate on hourly billing or charge extra for additional hours worked by our Fractional Marketing Executives. Unlike many professional services firms, we do not track time or operate "on the clock." We focus on delivering the agreed-upon project objectives within the defined timeline and fee. Our experts work a standard business day and are committed to achieving the desired outcomes.
While the hours may vary from day to day, they will balance out over the course of the engagement. Any significant changes in scope will be discussed during ongoing supplier-client discussions, ensuring transparency and value alignment. If you have concerns about the level of value provided by your Fractional marketing Executive, you can escalate the matter to our Founder.
Ready to take your marketing to the next level? Contact us to learn how our fractional marketing leadership solutions can help your business thrive.
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