Who We Help
Marketing Leadership for High-Stakes Decisions
People don’t come to VCMO because they want more marketing. They come because they’re facing decisions that matter — about growth, investment, performance, or leadership — and they need clarity, confidence and accountability.
This page helps you identify whether VCMO is right for you, and where to start.
If You’re a CEO or Founder
You’re responsible for growth, but marketing doesn’t feel as predictable or confident as it should. You may be:
- Investing in marketing without clear returns
- Unsure whether the issue is strategy, execution or leadership
- Juggling competing priorities without a clear roadmap
- Carrying marketing decisions personally, without senior challenge
Where to start:
- Marketing Performance Audit — if you need clarity on whether marketing is actually working
- Marketing Advisory — if you need to decide what to do next
- Fractional CMO — if your business needs senior ownership and leadership
If You’re a PE Investor, Operating Partner or Board Member
You need confidence that marketing capability supports the value-creation plan — not undermines it. You may be:
- Assessing risk pre-deal
- Establishing a post-deal baseline
- Pressure-testing growth assumptions
- Deciding where leadership or investment is required
Where to start:
- Marketing Due Diligence — for pre- or post-deal assessment
- Market Analysis — to validate opportunity and demand assumptions
- Marketing Performance Audit — to understand internal capability and execution risk
- Fractional CMO - if your portfolio company needs senior marketing leadership
If You’re a Senior Marketing Leader
You’re accountable for results, but often without the context, mandate or peer-level challenge you need. You may be:
- Leading a function through change or scrutiny
- Managing expectations across leadership, sales and finance
- Asked to deliver outcomes without clear strategic alignment
- Carrying decisions alone at senior level
Where to start:
- Marketing Mentoring — for judgement, challenge and senior perspective
- Marketing Advisory — to align strategy and priorities
- Fractional CMO — if the organisation requires additional leadership capacity
If You’re Preparing for Growth, Change or Investment
Your organisation is entering a phase where marketing decisions will materially affect outcomes. You may be:
- Entering new markets
- Launching new propositions
- Preparing for funding or exit
- Responding to performance pressure or change
Where to start:
- Market Analysis — to validate opportunity
- Marketing Performance Audit — to establish internal readiness
- Marketing Advisory — to shape direction before execution
If You’re Unsure Where the Real Issue Sits
Many leaders arrive knowing something isn’t quite right — but not knowing where to focus first. If you’re asking:
- “Is this a market issue or an execution issue?”
- “Do we need strategy, leadership, or both?”
- “What’s the smartest next step?”
- "How good is our marketing?"
Where to start:
Our free online Marketing Capability Diagnostic is a fast, no-obligation sense-check reviewed with a Chartered CMO. It’s designed to help you decide which conversation to have next.
What All Our Clients Have in Common
Regardless of role or context, our clients value:
- Evidence over opinion
- Structure without bureaucracy
- Clear decision logic
- Senior-level accountability
- Marketing treated as a commercial discipline
VCMO is not designed for organisations seeking tactical support or outsourced execution.
It exists for leaders who need clarity, confidence and ownership.
Marketing Leadership That Scales With Your Business
Different businesses. Different challenges.
One constant: the need for clear, commercially grounded marketing leadership.
Whether you’re an early-stage founder building from scratch, a mid-size firm trying to scale, a large enterprise under pressure to modernise, or a PE-backed company chasing investor returns — our Fractional CMOs embed at the right level to deliver clarity, structure, and measurable growth.
Early Stage Ventures
You’re building the product and the business at the same time. We help you clarify your value proposition, design a lean GTM strategy, and establish credibility with customers and investors — without overcommitting resources.
Medium Sized Firms
Teams are in place, but misalignment, inconsistent leads, and brand fatigue slow you down. We help you build systems, align sales and marketing, and professionalise your function for the next level of growth.
Supporting Businesses in Complex & Regulated Sectors
Our Fractional CMOs excel in 'VUCA' environments — bringing clarity and control to volatile, uncertain, complex, and ambiguous situations. We specialise in helping regulated businesses hit growth milestones with confidence, compliance, and commercial focus.
If one of the scenarios above reflects your situation, the most effective way forward is a senior conversation — not a pitch.
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