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Lydia McClelland
Fractional CMO

Lydia McClelland

I am passionate about supporting SMEs to grow through a strategic approach to marketing.

About Lydia.

Lydia has over 20 years’ experience in senior marketing, business development and GM roles across economic development, the arts, higher education and visitor attraction/science sectors in Northern Ireland.

Since 2019, Lydia has focussed her work on SMEs across all sectors across the UK and Ireland to support business growth through a strategic approach to marketing by providing training, mentoring, consultancy, and fractional CMO support.

Lydia holds a Masters in Business, a post-graduate Diploma in Marketing, a Diploma in Digital Marketing and is a SOSTAC® Certified Planner. Lydia is also a Chartered Marketer and a Fellow of the Chartered Institute of Marketing.

"Many companies will jump to marketing tactics before defining a clear marketing strategy that’s clearly linked to the business strategy. Without a clear strategic approach, it’s hard to measure a return on investment of marketing activity and spend. I love to help clients clearly define a robust marketing strategy."

Marketing Superpowers.

  • Strategic Thinking and Idea Generation
  • Strategic partnership and networking
  • Performance Marketing

Marketing Projects Delivered by Lydia.

Director of Marketing - Academy of Executive Coaching (AoEC)

Working as Director of Marketing (fractional) and with a range of internal stakeholders, Lydia has supported the repositioning of the AoEC brand, growth of the global partner network, growth of sales, product portfolio development to ensure AoEC is the leading coach training provider in the UK. (Delivered whilst at AoEC.)

Marketing Consultant - CCO - The Collaboration Company

Working as a consultant to support the design and delivery of marketing plans that delivered increased brand awareness and engagement with the target audience in a new market. (Delivered whilst at CCO - The Collaboration Company).

Accreditations

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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