affordable 'REMOTE' marketing LEADERSHIP

Hire a Virtual CMO (Chief Marketing Officer).

Hire a Virtual CMO (VCMO) if you prefer remote or off-site marketing leadership if your business operates without a full-time Chief Marketing Officer. PAYG, Retainer & fixed price options available.

What is a Virtual CMO?

THE NEW LEADERSHIP OPTION

A Virtual CMO (sometimes abbreviated to VCMO) operates much like a Fractional CMO but from a remote location instead of being physically on your business premises. The post-pandemic shift toward remote working arrangements has made it easier for organisations to collaborate with marketing experts worldwide, letting you access a global talent pool.

Person at desk with a business problem
THE NEW LEADERSHIP OPTION

What is a Virtual CMO?

A Virtual CMO (sometimes abbreviated to VCMO) operates much like a Fractional CMO but from a remote location instead of being physically on your business premises. The post-pandemic shift toward remote working arrangements has made it easier for organisations to collaborate with marketing experts worldwide, letting you access a global talent pool.

C-LEVEL MARKETING LEADERSHIP

Unleashing the Power of a Virtual Chief Marketing Officer.

A Virtual CMO brings the same wide-ranging skills and knowledge as a Chief Marketing Officer, remotely steering your organisation's marketing strategies to success, all while offering the flexibility and affordability not typically found in a full-time Executive role.

Identifying Bad Marketing Practices That Suggest It's Time for a Virtual CMO.

Marketing challenges can emerge at any business stage. Ignoring them can lead to resource drain, frustration, and stifled growth. These issues often result from a lack of strategic marketing leadership, leading to bad marketing practices like:

  • Misaligned Hiring: Recruiting marketing talent with inappropriate qualifications and strategic prowess.
  • Strategy Gaps: Neglecting strategic marketing frameworks during the business planning process.
  • Market Neglect: Failing to conduct regular customer, competitor, or market research.
  • Historical Focus: Building the business strategy solely around last year's sales.
  • Gut-Based Decisions: Making strategic and investment choices without empirical data.
  • Agency Mismatch: Outsourcing marketing activities to unsuitable agencies.
  • Non-Expert Input: Allowing non-marketers to shape marketing strategies.
  • Siloed Functions: Keeping sales and marketing departments isolated.
  • Talent Neglect: Not investing in ongoing marketing talent development.
  • Vision Disparity: Lacking a shared vision among board members.

When Should I Hire a VCMO for My Business?

Pondering whether to revitalize your marketing efforts or enhance sales performance? The expertise of a Virtual Chief Marketing Officer may be exactly what your company requires. Here's when considering one can really make a difference:

  1. Budget Considerations: You desire affordable access to elite marketing leadership, allocating funds to other important areas.
  2. Niche Expertise: You need custom advice from experts well-versed in your specific industry or niche to achieve strategic victory.
  3. Immediate Requirements: You favour temporary, specific leadership for unique projects, avoiding any permanent obligations.
  4. Growth Plans: You plan to smoothly scale up marketing efforts to keep pace with increasing demand for your offerings.
  5. Exploring New Territories: You seek knowledge and tactics for effective market entry, reducing potential risks and errors.
  6. Innovative Strategies: You aim to bring fresh ideas into your marketing strategy, enhancing innovation and market standing.
  7. Unique Obstacles: You require precise, quick-fix solutions for distinct marketing challenges, improving outcomes.
  8. Changing Leadership: You're dealing with changes at the top and need expert advice to maintain stability and flexibility.
  9. Adapting Resources: You intend to flexibly modify marketing investments in response to evolving business landscapes, ensuring peak efficiency and impact.

Marketing Challenges Our Virtual CMOs Can Solve For You.

WHEN TO BRING US IN

Operating without a dedicated CMO can be risky for businesses. Without strategic marketing leadership, you may find it challenging to communicate your value proposition, stand out from competitors, connect with your target audience and scale. Having a Virtual CMO supporting your business can help you:

➨ Strengthen Your Competitive Advantage.
➨ Eliminate Guess-Work & Costly Mistakes.
➨ Safeguard Your Marketing Capability.
➨ Align Your Senior Leadership Team.
➨ Accelerate Business Growth.
➨ Maximise Marketing ROI.
➨ Increase value.

Person at desk with a business problem
WHEN TO BRING US IN

Marketing Challenges Our Virtual CMOs Can Solve For You.

Operating without a dedicated CMO can be risky for businesses. Without strategic marketing leadership, you may find it challenging to communicate your value proposition, stand out from competitors, connect with your target audience and scale. Having a Virtual CMO supporting your business can help you:

➨ Strengthen Your Competitive Advantage.
➨ Eliminate Guess-Work & Costly Mistakes.
➨ Safeguard Your Marketing Capability.
➨ Align Your Senior Leadership Team.
➨ Accelerate Business Growth.
➨ Maximise Marketing ROI.
➨ Increase value.

Features of Our Virtual CMO Hire Service Include...

Customised Leadership Solutions.

Our hand-picked Virtual CMOs offer tailored leadership based on the specific goals, challenges, and dynamics of your business. This ensures that you receive customised solutions that align with your unique market positioning and business objectives.

Flexible Engagement Models.

We offer a range of engagement models and equitable pricing to suit different business sizes, budgets, and needs, from project-based assignments to part-time executive leadership. This flexibility allows you to access top-tier marketing expertise in a way that fits your financial and operational realities, ensuring you can scale our service up or down as required.

Focus on Growth & ROI.

We use cutting-edge analytical tools and strategic methodologies to comprehensively track your marketing performance and return on investment. This not only demonstrates the tangible value of the marketing initiatives but also allows for data-driven decision-making and strategy adjustments to maximise your success.

Cross-Industry Expertise.

We offer a diverse team of Virtual CMOs with experience across various industries and territories offering you a broad spectrum of insights, best practices, and innovative solutions. This cross-pollination of ideas and talent enriches the strategic approach and opens up new avenues for growth and differentiation in your market.

Access to Networks & Resources.

We provide you with access to an extensive network of marketing professionals, vendors, and technology solutions, facilitating collaborations and partnerships that might otherwise be out of your reach. This access extends your existing capabilities, enabling more sophisticated, effective, and efficient marketing executions.

How Much Does It Cost to Hire a Virtual CMO?

Our pricing approach is structured around a standard daily rate, which increases as your business scales. Our philosophy recognises that smaller, early-stage companies often have less complex marketing requirements and limited budgets compared to larger, established enterprises. We use the UK government’s definition of ‘SME’ to distinguish company size.

Our standard day rate is as follows:

Small Businesses

Less than 50 employees; annual turnover under £8.5m or €10m:
£750 +VAT per day / €900 / $950;

Medium-Sized Businesses

Less than 250 employees; annual turnover under £43m or €50m:
£1,000 +VAT per day / €1,200 / $1,300;

Large Enterprises

Over 250 employees; annual turnover exceeding £43m or €50m:
£1,300 +VAT per day / €1,500 / $1,700.

Read more: How Much Does It Cost to Hire a Fractional CMO.

our pricing policy

Transparency, Flexibility & Affordability.

Unlike many professional service organisations, our prices are visible on every service page - so you immediately know how much it'll cost to hire a Virtual CMO. But what's better is our virtual business model removes physical premises and payroll obligations empowering us to offer exceptional value, flexibility and choice.

REASONS TO BELIEVE

VCMO: Award Winning Fractional CMO Hire Company.

In less than a year after our launch, we were awarded 'Best Fractional CMO Hire Company UK' and 'Excellence in Marketing Auditing' at the 2024 Innovation in Business MarTech Awards.

more REASONS TO BELIEVE

Why You Should Choose VCMO as Your Outsourced Marketing Partner.

Whether you're an owner-manager of a dynamic startup operating without a CMO, or an investor needing to optimise the marketing capability of a portfolio company, here's some good reasons to choose us for hiring a Virtual Chief Marketing Officer.

Our Fractional CMOs have operated in these brands...

FAQ’s

If your business needs a Virtual CMO and you'd like to find out more, simply get in touch.

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