affordable 'off-site' marketing LEADERSHIP

Hire a Virtual CMO (Chief Marketing Officer).

If your business operates without a full-time senior marketing leader, hire a Virtual CMO (Chief Marketing Officer) for off-site or remote marketing leadership. Pay-As-You-Go, discounted Retainer Agreement, and fixed price engagement plans available. From £750 per day (ex VAT).

C-LEVEL MARKETING LEADERSHIP

Unleashing the Power of a Virtual Chief Marketing Officer.

A Virtual CMO brings the same wide-ranging skills and knowledge as a Chief Marketing Officer, remotely steering your organisation's marketing strategies to success, all while offering the flexibility and affordability not typically found in a full-time executive role.

Marketing Habits That Suggest You Need Virtual CMO Leadership.

Marketing challenges can emerge at any business stage. Ignoring them can lead to resource drain, frustration, and stifled growth. These issues often result from a lack of strategic marketing leadership, leading to bad marketing practices like:

  • Misaligned Hiring: Recruiting marketing talent with inappropriate qualifications and strategic prowess.
  • Strategy Gaps: Neglecting strategic marketing frameworks during the business planning process.
  • Market Neglect: Failing to conduct regular customer, competitor, or market research.
  • Historical Focus: Building the business strategy solely around last year's sales.
  • Gut-Based Decisions: Making strategic and investment choices without empirical data.
  • Agency Mismatch: Outsourcing marketing activities to unsuitable agencies.
  • Non-Expert Input: Allowing non-marketers to shape marketing strategies.
  • Siloed Functions: Keeping sales and marketing departments isolated.
  • Talent Neglect: Not investing in ongoing marketing talent development.
  • Vision Disparity: Lacking a shared vision among board members.

When to Hire a Virtual CMO for Your Business.

Pondering whether to revitalise your marketing efforts or enhance sales performance? The expertise of a Virtual Chief Marketing Officer may be exactly what your company requires. Here are some scenarios that suggest you could benefit from this agile and affordable leadership solution:

  1. Budget Considerations: You desire affordable access to elite marketing leadership, allocating funds to other important areas.
  2. Niche Expertise: You need custom advice from experts well-versed in your specific industry or niche to achieve strategic victory.
  3. Immediate Requirements: You favour temporary, specific leadership for unique projects, avoiding any permanent obligations.
  4. Growth Plans: You plan to smoothly scale up marketing efforts to keep pace with increasing demand for your offerings.
  5. Exploring New Territories: You seek knowledge and tactics for effective market entry, reducing potential risks and errors.
  6. Innovative Strategies: You aim to bring fresh ideas into your marketing strategy, enhancing innovation and market standing.
  7. Unique Obstacles: You require precise, quick-fix solutions for distinct marketing challenges, improving outcomes.
  8. Changing Leadership: You're dealing with changes at the top and need expert advice to maintain stability and flexibility.
  9. Adapting Resources: You intend to flexibly modify marketing investments in response to evolving business landscapes, ensuring peak efficiency and impact.

Our project was to create a top-level marketing strategy which, once built, we could drive forward ourselves. And I can honestly say the work has been transformational for Yellowtail. After each workshop with VCMO, both Dennis Hall and I would be amazed at how much we'd achieved. We worked hard! But the results are worth it.

Sarah Steele
Operations Director, Yellowtail Financial Planning

Shout out to Paul Mills who bravely took on running a positioning workshop with us yesterday. Is there anything harder than doing the thing your client does for others for them?! Great work. Really thought provoking, and so important to have facilitated by someone with an external perspective!

Bryony Thomas
CEO, watertight business thinking

Paul is a professional strategic marketeer who is able to apply his expertise with marketing budgets large and small. The commercial impact of Shaw & Co's rebrand, which was initiated, designed and implemented by Paul, has been to differentiate us positively in a sector where few have succeeded. He delivers what he promises, on time and on/under budget, to a high quality. Paul made a positive impact on our business that will last.

Rod Leefe
chair, shaw & co

VCMO brings knowledge, insight and practical experience to the table, but also something else, which is quite rare, the unwavering commitment to finishing the job without compromising on the quality of the output. Their work for Yellowtail has been exemplary and we're seeing the results already.

Dennis Hall
founder, yellowtail financial planning

Key features of our Virtual CMO hiring service...

Accredited Marketing Expertise.

Our hand-picked marketers each have over 10 years of board-level experience in successfully scaling and transforming businesses and hold Fellow or Chartered status with the Chartered Institute of Marketing. This ensures you receive the highest standards in marketing leadership.

Affordable Services.

Our virtual business model eliminates the overheads of physical offices and traditional payroll, allowing us to offer budget-friendly solutions. This makes our services more affordable than hiring a full-time CMO. Additionally, our equitable pricing philosophy ensures smaller businesses are charged less compared to larger enterprises.

Adaptable Solutions.

Our solutions are designed to accommodate businesses of all sizes, budgets, and evolving needs. We can operate on-site, off-site, or through a hybrid model. With flexible pricing options, including pay-as-you-go, discounted retainers, and fixed prices, you can tailor our services to meet your financial and operational needs.

Agile On-Boarding.

Our agile approach allows us to become fully operational in your business within days of initial engagement. Skip the lengthy traditional recruitment process and gain the marketing leadership you need, precisely when you need it.

AFFORDABLE & TRANSPARENT PRICING

Hire a Virtual CMO from £750 Per Day (ex VAT).

Our pricing approach is structured around a standard daily rate, which increases as your business scales. Our philosophy recognises that smaller, early-stage companies often have less complex marketing requirements and limited budgets compared to larger, established enterprises.

Special Introductory Offer for New Clients.

50% discount

Try out our Virtual CMOs at half price! New clients can enjoy a 50% discount on the standard day rate for your first two days. This low-risk opportunity allows you to experience first-hand the immediate value our seasoned marketing experts can deliver to your business.

Person at desk with a business problem
50% discount

Special Introductory Offer for New Clients.

Try out our Virtual CMOs at half price! New clients can enjoy a 50% discount on the standard day rate for your first two days. This low-risk opportunity allows you to experience first-hand the immediate value our seasoned marketing experts can deliver to your business.

FAQ’s

If your business is considering hiring a Virtual CMO and you'd like to find out more, simply get in touch.

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