HomeTeam
Helen Webb
Fractional CMO

Helen Webb

My passion is helping organisations do well and do good. Driving growth and profitability whilst ensuring purpose and a positive impact on people and the planet.

About Helen.

Helen is an experienced marketing leader with 25 years in the charity and commercial sectors, from startups to large corporates in aviation, automotive, rail, telecoms and tech sectors.

For 14 years she headed up the Marketing and Customer Experience for the Royal International Air Tattoo, the world’s greatest airshow, professionalising the marketing and growing the event brand awareness, profitability, and customer engagement.

She has excellent knowledge and network in the event management, aviation and aerospace industries spanning commercial, charity and military operations.  

Helen has a Degree in Business & Marketing and is a Fellow of the Chartered Institute of Marketing (FCIM), a STEM Ambassador, on the Board of the European Airshow Council (EAC) and a Trustee for Flying Scholarships for Disabled People.

"Having a strategy – how to get from where you are to where you want to be – based on classic marketing principles is essential to ensure you understand your customers, can achieve your defined goals, and don’t waste time and money on scattergun activity. Strategy before tactics!"

Marketing Superpowers.

  • Strategic Thinking & Idea Generation
  • Ethical Marketing Strategies & Implementation
  • Networking & Partnerships

Marketing Projects Delivered by Helen.

Head of Marketing - Royal Air Force Charitable Trust Enterprises

Head of Marketing at the trading arm of the RAF Charitable Trust and home of the Royal International Air Tattoo, the world's greatest airshow, attracting 170,000 visitors each year. Developed and implemented a marketing strategy with a 2700% ROI and a ticket sell out for four consecutive four years. (Delivered whilst at RAF Charitable Trust).

Marketing & Investment Lead - BlinkBox

Marketing and investment lead at a start-up software business, part of the Oxford Innovation Cluster. Developing technology solutions including a music service app which was sold to Tesco for £10.8 million and rebranded as BlinkBox Music, an early competitor to Spotify. (Delivered whilst at BlinkBox).

Founder - International Airshow Marketing

Founded International Airshow Marketing to steer Airshow Organisers, Display Participants, Aerospace and Defence companies, Aviation and Military Charities to build robust and professional customer led marketing strategies to ensure profitable income generation by delivering exciting aviation experiences that also inspire the next generation. (Delivered whilst at International Airshow Marketing).

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

  • By following these tips, you can make sure you’re noticed on LinkedIn and start building the professional connections you need to further your career.
Image caption goes here

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Related case studies:

If you're considering hiring a Fractional Chief Marketing Officer, simply get in touch.

Subscribe to Our Newsletter.

"Marketing Edge" lands in your inbox every fortnight. Subscribe for our expert opinion on the latest marketing trends, curated marketing content from leading sources, early-bird event registrations, and much more.