AFFORDABLE MARKETING LEADERSHIP

Hire a Part-Time CMO (Chief Marketing Officer).

If your business operates without a full-time senior marketing leader, hire a part-time Chief Marketing Officer (CMO). We offer on-site, off-site and interim solutions each available with a choice of Pay-As-You-Go, discounted Retainer Agreement, or Fixed Price engagement plans. From £750 per day (ex VAT).

C-Level marketing leadership

What Responsibilities Does a Part-Time CMO Have?

A part-time CMO brings the same wide-ranging skills and expertise as a Chief Marketing Officer, skilfully steering your organisation's marketing strategies to success, all while offering the flexibility and affordability not typically found in a full-time role.

Marketing Bad Habits That Demand Part-Time CMO Leadership.

Businesses will face marketing challenges at any point of their lifecycle. Left untouched, the issue can manifest into something much bigger which can drain resources, create frustration and suppress growth. Often these problems arise from a lack of strategic marketing leadership, and businesses can unconsciously fall into bad marketing habits such as:

  • Sales & marketing functions working in silos.
  • Lack of a shared vision among board members.
  • Hiring marketing talent with the wrong credentials.
  • Outsourcing marketing elements to the wrong agencies.
  • Making decisions off gut-instinct in lieu of empirical data.
  • Allowing non-marketers to make strategic marketing decisions.
  • Building the business strategy around last year’s sales performance.
  • Not investing in the on-going development of sales & marketing talent.
  • Not applying strategic marketing frameworks during the planning process.
  • Not conducting regular market research on customers, competitors or trends.

When to Consider a Part-Time CMO for Your Business?

Wondering if it's time for a marketing shake-up or if your sales could do better? A part-time Chief Marketing Officer might be just what your business needs. Here are some common triggers for when bringing one in could be a game-changer:

  1. Tight Budget? Get top-tier marketing leadership without the full-time cost, freeing up funds for other areas.
  2. Need Niche Expertise? Benefit from specialised advice that's right for your industry, ensuring your strategy hits the mark.
  3. Short-term Needs? Enjoy the flexibility of expert marketing guidance on a project basis, without long-term strings attached.
  4. Ready to Grow? Scale your marketing to match business expansion seamlessly, boosting your reach and impact.
  5. Exploring New Horizons? Navigate new markets confidently with expert insights, minimizing risks and avoiding expensive errors.
  6. Looking for New Ideas? Refresh your marketing with innovative strategies and perspectives to stay ahead of the curve.
  7. Facing Marketing Hurdles? Tackle specific challenges head-on with targeted solutions that improve results.
  8. In a Transition? Smoothly manage change with strategic marketing leadership, ensuring consistency and adaptability.
  9. Need Flexible Resources? Adjust your marketing efforts as your business evolves, ensuring maximum efficiency and impact.

Our project was to create a top-level marketing strategy which, once built, we could drive forward ourselves. And I can honestly say the work has been transformational for Yellowtail. After each workshop with VCMO, both Dennis Hall and I would be amazed at how much we'd achieved. We worked hard! But the results are worth it.

Sarah Steele
Operations Director, Yellowtail Financial Planning

Shout out to Paul Mills who bravely took on running a positioning workshop with us yesterday. Is there anything harder than doing the thing your client does for others for them?! Great work. Really thought provoking, and so important to have facilitated by someone with an external perspective!

Bryony Thomas
CEO, watertight business thinking

Paul is a professional strategic marketeer who is able to apply his expertise with marketing budgets large and small. The commercial impact of Shaw & Co's rebrand, which was initiated, designed and implemented by Paul, has been to differentiate us positively in a sector where few have succeeded. He delivers what he promises, on time and on/under budget, to a high quality. Paul made a positive impact on our business that will last.

Rod Leefe
chair, shaw & co

VCMO brings knowledge, insight and practical experience to the table, but also something else, which is quite rare, the unwavering commitment to finishing the job without compromising on the quality of the output. Their work for Yellowtail has been exemplary and we're seeing the results already.

Dennis Hall
founder, yellowtail financial planning

Key features of our part-time CMO hiring services...

Accredited Marketing Expertise.

Our hand-picked marketers each have over 10 years of board-level experience in successfully scaling and transforming businesses and hold Fellow or Chartered status with the Chartered Institute of Marketing. This ensures you receive the highest standards in marketing leadership.

Affordable Services.

Our virtual business model eliminates the overheads of physical offices and traditional payroll, allowing us to offer budget-friendly solutions. This makes our services more affordable than hiring a full-time CMO. Additionally, our equitable pricing philosophy ensures smaller businesses are charged less compared to larger enterprises.

Adaptable Solutions.

Our solutions are designed to accommodate businesses of all sizes, budgets, and evolving needs. We can operate on-site, off-site, or through a hybrid model. With flexible pricing options, including pay-as-you-go, discounted retainers, and fixed prices, you can tailor our services to meet your financial and operational needs.

Agile On-Boarding.

Our agile approach allows us to become fully operational in your business within days of initial engagement. Skip the lengthy traditional recruitment process and gain the marketing leadership you need, precisely when you need it.

AFFORDABLE & TRANSPARENT PRICING

Hire a Part-Time CMO from £750 Per Day (ex VAT).

Our pricing approach is structured around a standard daily rate, which increases as your business scales. Our philosophy recognises that smaller, early-stage companies often have less complex marketing requirements and limited budgets compared to larger, established enterprises.

Special Introductory Offer for New Clients.

50% discount

Try out our part-time CMOs at half price! new clients can enjoy a 50% discount on the standard day rate for your first two days. This low-risk opportunity allows you to experience first-hand the immediate value our seasoned marketing experts can deliver to your business.

Person at desk with a business problem
50% discount

Special Introductory Offer for New Clients.

Try out our part-time CMOs at half price! new clients can enjoy a 50% discount on the standard day rate for your first two days. This low-risk opportunity allows you to experience first-hand the immediate value our seasoned marketing experts can deliver to your business.

FAQ’s

If your business is considering hiring a part-time CMO and you'd like to find out more, simply get in touch.

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