audit | hire | learn

Fractional Marketing Services for SMEs.

Our fractional marketing services are designed to adapt to the evolving needs of SMEs to deliver scalable and predictable growth. Whether you need to evaluate your marketing performance, fill a leadership gap, or develop your sales and marketing talent, our solutions can be delivered remotely, on-site or a combination of both offering maximum choice and flexibility.


Evaluate Your Marketing Capability With an Audit.

Our Marketing Audits provide a comprehensive and independent evaluation of your organisation's marketing capability. We assess key strategic elements including internal and external drivers of competitive advantage, brand positioning, website performance, employer branding, content and systems. We'll identify and prioritise where you should concentrate marketing resources to unlock your organisation's growth potential and strengthen its competitive advantage.


Hire a Part-Time CMO to Fill a Leadership Gap.

Hire a part-time CMO to provide on-site or off-site marketing leadership or cover a leadership absence. Our accredited marketing experts integrate directly into your business, driving growth, navigating market changes, and enhancing your overall competitive advantage. We do this in the most agile, adaptable and affordable way.


Courses to Upskill Sales & Marketing Professionals.

Unlock the full potential of your sales and marketing teams through our transformative learning and mentoring programs. Invest in the professional development of your talent and witness their growth as they acquire invaluable skills and knowledge, taking your business to new heights.

Engage Our Marketing Services With Confidence.

When you engage with our marketing services, you can be confident in the following:

  1. Accredited Marketing Expertise: Our hand-picked Fractional Executives each have over 10 years of board-level experience in successfully scaling and transforming businesses and hold Fellow or Chartered status with the Chartered Institute of Marketing. This ensures you receive the highest standards in marketing leadership.
  2. Affordable Cost: Our virtual business model eliminates the overheads of physical offices and traditional payroll, allowing us to offer budget-friendly solutions. This makes our services more affordable than employing a full-time CMO.
  3. Adaptable Services: Our marketing solutions are designed to accommodate businesses of all sizes, budgets, and evolving needs. We can operate on-site, off-site, or through a hybrid model. With flexible pricing options, including pay-as-you-go, customisable retainers, and fixed prices, you can tailor our services to meet your financial and operational needs.
  4. Agile On-Boarding: We can be fully operational in your business within days of initial engagement. Skip the lengthy traditional recruitment process and gain the marketing leadership you need, precisely when you need it.

Our project was to create a top-level marketing strategy which, once built, we could drive forward ourselves. And I can honestly say the work has been transformational for Yellowtail. After each workshop with VCMO, both Dennis Hall and I would be amazed at how much we'd achieved. We worked hard! But the results are worth it.

Sarah Steele
Operations Director, Yellowtail Financial Planning

Shout out to Paul Mills who bravely took on running a positioning workshop with us yesterday. Is there anything harder than doing the thing your client does for others for them?! Great work. Really thought provoking, and so important to have facilitated by someone with an external perspective!

Bryony Thomas
CEO, watertight business thinking

James Crawford delivers...He took the brief, gave clear advice on content, produced highly professional materials and a well set out delivery plan. He identified where further attention was necessary and all delivered in a straightforward and friendly manner. Highly recommended for your next marketing initiative.

Paddy Gordon
Director, Shepton Veterinary Group

Paul is a professional strategic marketeer who is able to apply his expertise with marketing budgets large and small. The commercial impact of Shaw & Co's rebrand, which was initiated, designed and implemented by Paul, has been to differentiate us positively in a sector where few have succeeded. He delivers what he promises, on time and on/under budget, to a high quality. Paul made a positive impact on our business that will last.

Rod Leefe
chair, shaw & co

VCMO brings knowledge, insight and practical experience to the table, but also something else, which is quite rare, the unwavering commitment to finishing the job without compromising on the quality of the output. Their work for Yellowtail has been exemplary and we're seeing the results already.

Dennis Hall
founder, yellowtail financial planning

Lydia possesses a deep understanding of marketing strategies and has consistently delivered exceptional results. Her ability to analyse market trends, create engaging campaigns, and drive customer acquisition is truly impressive. Her dedication, attention to detail, and strong communication skills make her an invaluable asset to any organisation. I cannot recommend Lydia enough for her expertise, professionalism, and exceptional work ethic.

Alan Leckey
Business Consultant, CCO - the Collaboration Company  

VCMO: Best Fractional CMO Hire Company UK.

In 2024 we were awarded 'Best Fractional CMO Hire Company UK' and 'Excellence in Marketing Auditing' at the 2024 Innovation in Business MarTech Awards.


If you'd like to find out more about our marketing services, simply get in touch.

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