London & Bristol, UK — 20th May 2024 — VCMO Limited, a pioneer in fractional marketing leadership, today announces a strategic partnership with Canadian-based Beloved Brands. This collaboration aims to offer the Mini MBA in Brand Management to SMEs to acquire the essential brand skills to drive stronger business results.
By leveraging the unique strengths of both organisations, this partnership will enable businesses to craft highly effective brand strategies utilising Beloved Brand’s Mini MBA in Brand Management. VCMO specialises in providing fractional marketing executives to businesses, including investor-backed portfolio companies, that operate without a full-time senior marketing leader.
Committed to enhancing market competitiveness through superior marketing strategies and leadership, VCMO will promote the Mini MBA programme primarily to sales and marketing professionals and business leaders in companies striving for predictable and sustainable growth.
Developed by Graham Robertson, whose accolades include Marketing Magazine's Marketer of the Year and four Effie awards, the Mini MBA teaches how the best marketers use brand analytics, strategic thinking, brand positioning, brand plans, and marketing execution. The online course is for ambitious marketers looking to upgrade their marketing skills and advance their marketing career
Paul Mills, CEO and Founder of VCMO, conveyed his excitement about the partnership, stating, "We are thrilled to solidify this partnership with Beloved Brands. Many businesses assume that branding is all about visual identity, logos, fonts and colours. The Mini MBA rewires that logic and helps marketing professionals to design and execute a brand strategy that builds a competitive advantage."
Graham Robertson, Founder of Beloved Brands added, "I am very excited about our partnership with VCMO to help marketers become smarter and realize their full potential. Our Beloved Brands Mini MBA is designed to transform marketers' thinking by challenging them to examine strategy, brand positioning, brand plans, marketing execution, and analytics from a new perspective. I bring my real-world experience to the training and believe everything we cover can be used in your job."
The Mini MBA in Brand Management is a 20-hour online program designed to help marketers accelerate their career. This partnership between VCMO and Beloved Brands is poised to make a significant impact on the way businesses approach brand management and leadership.
About VCMO
VCMO offers Fractional Chief Marketing Officers to owner-managed and investor-backed companies that operate without a full-time marketing leader. Through its roster of Fractional CMOs, auditing and training solutions, VCMO’s mission is to help SMEs transform their marketing potential into a competitive advantage that delivers predictable revenue and sustainable growth.
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