Discover SEO strategies for early-stage businesses with Ryan Jones of SEOTesting. Learn content tips, tool insights & how to prove SEO's ROI.
Fractional Futures Introduction
Fractional Futures delves into the transformative world of fractional marketing leadership, offering unique insights for CEOs, investors, and senior marketing executives. Discover how businesses can leverage fractional CMOs to grow faster and build a sustainable competitive advantage. Investors will learn how to streamline pre- and post-investment phases strategies to maximise their portfolio companies' potential, while senior marketing leaders will explore the benefits of a portfolio career and how to excel as a fractional CMO.
Hosted by industry experts, each episode features thought-provoking discussions, success stories, and practical advice, making 'Fractional Futures' an indispensable resource for those looking to navigate the evolving landscape of marketing leadership. Available on Spotify, Apple Podcasts, and more.
In this episode
In this episode of Fractional Futures, host Paul Mills and guest Ryan Jones discuss the critical role of SEO for early-stage businesses. They explore the importance of a well-structured SEO strategy, the challenges faced by founders with limited resources, and the necessity of setting realistic expectations for SEO rankings. The conversation delves into effective content strategies, the significance of experimentation in SEO, and the usability of various SEO tools. Additionally, they touch on the impact of AI on content creation and the importance of proving the business case for SEO investment. The episode concludes with insights on managing existing content to enhance SEO effectiveness.
Listen to Podcast
Chapters
00:00 Opening Titles
00:10 Introduction & Welcome to Ryan Jones
02:39 The Importance of SEO Strategy for Early Stage Businesses
05:31 Managing SEO as a Founder
07:40 Setting Realistic SEO Expectations
10:39 Building a Content Strategy for SEO
13:03 The Role of Experimentation in SEO
15:32 Navigating SEO Tools and Their Usability
18:03 The Role of AI in SEO Content Creation
20:21 Proving the Business Case for SEO Investment
22:39 Managing Existing Content for SEO
25:02 Balancing Technical Expertise and SEO Content
27:42 Summary & Preview of Next Episode
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Key Takeaways
- SEO is often seen as a free traffic channel, but it requires investment.
- Early-stage businesses must prioritize SEO to gain traction.
- SEO builds long-term value and compounds over time.
- Content strategy is crucial for improving search visibility.
- Experimentation is key to adapting SEO strategies.
- Tools like Google Search Console can help monitor SEO performance.
- AI can assist in content creation but lacks the depth of expertise.
- Investing in SEO tools can save time and improve efficiency.
- Managing existing content is essential for maintaining SEO effectiveness.
- Collaboration with subject matter experts can enhance content quality.
Host & Guest Information
Host: Paul Mills, CEO & Founder VCMO
Guest: Ryan Jones, Marketing Manager, SEOTesting.com
Special Offer: Listeners of the Fractional Futures Podcast can take advantage of an extended trial to SEOTesting, giving you a 45-day free trial instead of the standard 14-day trial. You can add up to 30 Google Search Console properties with your trial account and you'll have unlimited access to every single one of SEOTesting's featured for that time including testing, site annotations, and their range of pre-built reports designed to make Google Search Console data easier to use.
Simply click this link for the extended trial.
About VCMO
VCMO helps SMEs and portfolio companies with the high-level marketing leadership they need to grow and succeed across the full business lifecycle. Its roster of highly accredited Fractional Chief Marketing Officers brings the expertise, strategy and execution to transform marketing potential into a competitive advantage that delivers predictable revenue and sustainable growth.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
- By following these tips, you can make sure you’re noticed on LinkedIn and start building the professional connections you need to further your career.
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Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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