This episode of Fractional Futures gets an SEO expert's perspective on where search strategy is heading now AI is here.
Fractional Futures Introduction
Fractional Futures delves into the transformative world of fractional marketing leadership, offering unique insights for CEOs, investors, and senior marketing executives. Discover how businesses can leverage fractional CMOs to grow faster and build a sustainable competitive advantage. Investors will learn how to streamline pre- and post-investment phases strategies to maximise their portfolio companies' potential, while senior marketing leaders will explore the benefits of a portfolio career and how to excel as a fractional CMO.
Hosted by industry experts, each episode features thought-provoking discussions, success stories, and practical advice, making 'Fractional Futures' an indispensable resource for those looking to navigate the evolving landscape of marketing leadership. Available on Spotify, Apple Podcasts, and more.
In this episode
In this episode of Fractional Futures, Paul Mills and Ryan Jones discuss the evolving landscape of SEO in the context of AI advancements. They explore how AI is reshaping search strategies, the importance of digital PR, and the need for marketers to adapt to a multi-channel approach. The conversation emphasizes the significance of audience research over traditional keyword strategies and the necessity of maintaining brand presence across various platforms to ensure visibility and engagement in a rapidly changing digital environment.
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Chapters
00:00 Opening Titles
00:09 Introduction & Welcome to Ryan Jones
01:31 AI & the Shifting Landscape of SEO
03:56 Structured Data
05:18 Entity-Based Search
08:48 AI Mode: A Paradigm Shift in Search
12:00 Multi-Channel Search Tactics
15:05 The Importance of Audience Research
17:31 Future-Proofing Your SEO Strategy
17:46 Building a Resilient SEO Strategy for the Future
21:23 Three SEO Areas to Focus On
22:38 Special Listener Offer
23:38 Episode Summary & Close
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Key Takeaways
- AI is changing the way marketers approach SEO strategies.
- Focus is shifting from top-of-funnel to mid and end-funnel queries.
- Digital PR and brand building are becoming more important.
- Structured data will still play a crucial role in SEO.
- Content needs to be distributed across multiple channels.
- Audience research is becoming more critical than keyword research.
- Impressions will become a key metric for measuring reach.
- Marketers need to adapt to a multi-channel approach.
- Refreshing older content can be more effective than creating new content.
- Brand presence across the web is essential for visibility.
Host & Guest Information
Host: Paul Mills, CEO & Founder VCMO
Guest: Ryan Jones, Marketing Manager, SEOTesting.com
Special Offer: Listeners of the Fractional Futures Podcast can take advantage of an extended trial to SEOTesting, giving you a 45-day free trial instead of the standard 14-day trial. You can add up to 30 Google Search Console properties with your trial account and you'll have unlimited access to every single one of SEOTesting's featured for that time including testing, site annotations, and their range of pre-built reports designed to make Google Search Console data easier to use.
Simply click this link for the extended trial.
About VCMO
VCMO helps SMEs and portfolio companies with the high-level marketing leadership they need to grow and succeed across the full business lifecycle. Its roster of highly accredited Fractional Chief Marketing Officers brings the expertise, strategy and execution to transform marketing potential into a competitive advantage that delivers predictable revenue and sustainable growth.
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