identify drivers of competitive advantage

Internal Marketing Audit

Evaluate your resources, processes, and strategy to maximise marketing efficiency and drive growth.

Are Internal Challenges Holding Your Marketing Back?

getting to the root cause

Without a clear understanding of your organisation’s internal marketing capabilities, your marketing efforts may lack direction. Limited resources, inefficient processes, or misaligned strategies can prevent your marketing team from reaching its full potential and achieving sustainable growth.

Paul Mills
Founder, VCMO

Person at desk with a business problem
getting to the root cause

Are Internal Challenges Holding Your Marketing Back?

Without a clear understanding of your organisation’s internal marketing capabilities, your marketing efforts may lack direction. Limited resources, inefficient processes, or misaligned strategies can prevent your marketing team from reaching its full potential and achieving sustainable growth.

Paul Mills
Founder, VCMO

marketing bad habits

The Cost of Ignoring Internal Gaps

Neglecting internal marketing weaknesses can result in disorganised campaigns, underutilised resources, and poor alignment between marketing and business objectives. This leads to wasted time and budget, inconsistent branding, and missed opportunities for growth. Without an internal marketing audit, these issues will continue to undermine your success.

What Our Internal Marketing Audit Covers

Our internal marketing audit provides a thorough evaluation of your organisation’s marketing resources, processes, and capabilities and covers:

  • Resource Evaluation: Assess your marketing budget, personnel, and technology to ensure efficient use of resources.
  • Process Analysis: Review your workflows and operations to streamline and enhance marketing efficiency.
  • Strategic Alignment: Examine how well your marketing objectives align with your overall business strategy.
  • Brand Positioning: Analyse the consistency and impact of your brand messaging and positioning.
  • Capability Assessment: Evaluate your team’s skills and capabilities to identify opportunities for upskilling and growth.

We identify internal strengths, uncover areas for improvement, and offer actionable strategies to ensure your marketing efforts are aligned with your business goals.

transparency

Pricing

We offer transparent pricing based on business size:

• Small Businesses (1-49 employees): £5,000 +VAT
• Medium Businesses (50-249 employees): £10,000 +VAT
• Large Enterprises (250+ employees): £15,000 +VAT

Transforming these brands...

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REASONS TO BELIEVE

Award Winning Marketing Auditing

Clients choose VCMO for many reasons. We bring not just award-winning expertise for our auditing capability, but a deep passion and emotional investment in your brand's long-term success. We build bonds beyond business - we're not merely advisors, we become an integral part of your team, embodying the role of your trusted marketing partner.

Our project was to create a top-level marketing strategy which, once built, we could drive forward ourselves. And I can honestly say the work has been transformational for Yellowtail. After each workshop with VCMO, both Dennis Hall and I would be amazed at how much we'd achieved. We worked hard! But the results are worth it.

Sarah Steele
Operations Director, Yellowtail Financial Planning
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Discover how our internal marketing audit can maximise your marketing performance.

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