Marketing Audit - Evaluate Internal Performance & Improve ROI
Our Marketing Audit provides independent, strategic insight into what’s driving results — and what’s quietly holding back your marketing capability. Delivered by a Chartered Fractional Chief Marketing Officer.
When More Marketing Spend Doesn’t Mean Better ROI
Your marketing activity is ramping up. Budgets are higher. Teams are busier. Yet the growth curve has flattened — and the board is asking the hard questions:
- Why isn’t ROI improving?
- What’s really blocking performance?
- Who’s accountable for outcomes?
- Why can’t we clearly show marketing’s impact?
If the answers aren’t clear, our Marketing Audit can reveal them.
The Risk of Operating Without a Marketing Audit
Without a formal marketing audit, the issues stay hidden — and the cost compounds:
- Teams focus on low-impact work
- Sales and marketing lose alignment
- Digital assets multiply but lose coherence
- Leadership confidence erodes
- Martech inefficiencies drain budget
- Outdated tools and process cap growth
If you can’t measure the problem, you can’t fix it — and you’ll keep spending where it’s not delivering.
Evidence-Based Marketing Audits for CEOs, Founders, and Investors
Our Marketing Performance Audit goes beyond surface-level checks or agency “free reviews”. We deliver objective, actionable insight you can take straight to the board:
✅ Benchmark performance against objectives
✅ Assess structure, capability, and accountability
✅ Identify what’s accelerating growth — and what’s slowing it
✅ Recommend practical, evidence-backed actions
No jargon. No box-ticking. Just a clear path from insight to impact.
When to Commission a Marketing Audit
Most clients bring us in when:
• Performance stalls despite increased investment
• A restructure or leadership change is underway
• A new CMO needs a fast, evidence-based baseline
• There’s board pressure to prove marketing ROI
• The business is preparing to scale and needs abenchmark
In short - when confidence, clarity and external validation are critical.
What You’ll Receive
You’ll walk away with:
✅ A tailored audit report with prioritised findings
✅ Clear, actionable recommendations
✅ Optional leadership debrief session
✅ Templates and frameworks for immediate implementation
You get clarity, not just commentary — with recommendations that move quickly from diagnosis to delivery.
Modular Marketing Audit Options
Choose a single module for targeted insight, or combine for a full-spectrum marketing assessment.
- Marketing & Sales Team Performance - Leadership, clarity, collaboration, and results
- Company Marketing Performance - Channel mix, spend efficiency, ROI, and strategic fit
- Employer Brand - Talent attraction and perception at every touchpoint
- Company Brand - Clarity, consistency, positioning, and customer perception
- Digital - Website, UX, SEO, paid media, analytics, and funnel integration
Looking outward as well as inward? Pair with our Market Analysis Service.
Pricing - Fixed Fee, No Surprises
The Marketing Audit cost is set by modules, market complexity, and operational scale.
Most clients recoup fees within 3–6 months through efficiency gains and better spend.
Important notes:
Scope Confirmation: Final scope is agreed following a discovery call to ensure objectives and deliverables are clearly defined.
Inclusive Fees: All fees cover discovery, diagnosis, delivery, and actionable recommendations.
Fixed Scope: A clear Statement of Work is confirmed before any project begins, giving you certainty on cost and outcomes.
When an External Marketing Perspective Makes the Difference
Our Marketing Audit Service is right for you if:
- You value objective insight from a Chartered Marketer with board-level experience
- Your internal resources are stretched or lack specialist capability
- You’re under boardroom or investor pressure to move quickly and decisively
We partner with business leaders who want clarity, confidence, and a commercial edge. Many who begin with Marketing Audit continue with us as their Fractional CMOs — embedding leadership for long-term impact.
Is your organisation ready?
Take our 3-minute diagnostic to assess whether our Marketing Audit Service is the right next step for you.
Meet Our Fractional Chief Marketing Officers
VCMO Delivered a Marketing Audit for CatSci Limited
CatSci Limited engaged VCMO to conduct a marketing audit, revealing growth blockers and providing a clear roadmap to align marketing with goals.
Related Services
Alongside our marketing audit support, we offer targeted services — from advisory and mentoring to fully embedded Fractional CMOs — providing focused interventions that build capability, insight, and investor confidence.
Free Online Marketing Capability Audit
Before committing to our deep-dive audit, our free online audit will give you a clue about your current performance. Takes 5-minutes.
Marketing Advisory
You’re making a high-stakes decision and need independent, senior-level input right now.
FAQ’s
Are you ready to find the marketing gaps before you scale?
.jpg)
Subscribe to Our Newsletter
Fractional Edge is our montly newsletter sharing expert opinion on the latest trends in fractional leadership, curated marketing content from leading sources, VCMO events, and much more. Subscribing is quick — just add your name and email.
Registered Company No: 14551337. ICO Registration No: ZB519372.
