Market & Competitor Analysis for UK Businesses

Market decisions often carry irreversible consequences — yet are frequently based on partial data, anecdote or internal optimism.

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This typically arises when:

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• Growth expectations are not supported by clear market evidence
• TAM, SAM and SOM assumptions are untested or outdated
• Competitive pressure is increasing but poorly understood
• Expansion into new segments or geographies is being considered
• Investors need confidence that a market thesis is sound
• Leadership suspects the market, not execution, may be the constraint

At this point, the issue is not performance. It is external market risk and opportunity cost.

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Our Market Analysis exists to replace guesswork with evidence.

Our Market Analysis is appropriate when you need to:

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• Assess whether a market is attractive enough to justify investment
• Validate (or challenge) a growth thesis
• Understand market structure, maturity and fragmentation
• Identify where value is really created in the ecosystem
• Decide whether to enter, expand, refocus or exit
• Support PE investment, bolt-on, or portfolio strategy decisions

If the question is “are we executing well enough?”, this is not the right service.

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If the question is “is this the right market to be in?”, this is exactly what it is designed for.

Our Market Analysis is a structured, external assessment of the commercial environment surrounding your business or investment thesis.

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It focuses on:

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✅ Market size, growth rates and trajectories

✅ Segment structure and attractiveness

✅ Competitive landscape and positioning

✅ Customer dynamics and buying behaviour

✅ Structural tailwinds and headwinds

✅ Barriers to entry and sources of differentiation

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The goal is not marketing insight — it is strategic, investment-grade clarity.

To avoid any ambiguity, ourMarket Analysis service is not:

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❌ A review of marketing performance

❌ An audit of internal capability or execution

❌ A go-to-market optimisation exercise

❌ A growth or campaign plan

❌ A commitment to implementation or leadership

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It is deliberately external and independent.

You remain free to act — or not act — on the findings.

Our Market Analysis is most commonly commissioned by:

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• PE investors and operating partners assessing market attractiveness
• CEOs and founders questioning growth assumptions
• Boards and NEDs seeking independent validation
• Leadership teams considering expansion, refocus or exit

What matters is not function — but responsibility for capital allocation and strategic direction.

The output of the Market Analysis is designed to be decision-ready and board-appropriate.

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Typically, this includes:

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✔️ A clear view of market size and structure

✔️ Evidence-based assessment of growth potential

✔️ Identification of attractive and unattractive segments

✔️ Competitive landscape and dynamics

✔️ Key risks, constraints and opportunities

✔️ Clear implications for strategy and investment

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This allows you to decide:

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1. Where to invest further
2. Where not to invest
3. Whether assumptions hold
4. How confident you should be in the market thesis

Clients typically use the analysis to:

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• Inform PE investment or bolt-on decisions
• Support board-level strategy discussions
• Validate growth or expansion plans
• Reframe go-to-market assumptions
• Pressure-test valuation or exit logic

The analysis creates a shared, factual baseline — removing opinion and bias from strategic debate.

Rather than applying a generic research package, the analysis is constructed from focused external modules, selected to directly inform the decision at hand.

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Common modules include:

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1. Market Size & Growth Assessment - Independent evaluation of TAM, SAM, SOM, growth rates and maturity.
2. Segment & Opportunity Mapping - Identification and comparison of segments by attractiveness, value creation and risk.
3. Competitive Landscape Analysis - Assessment of competitors, substitutes, positioning and intensity of competition.
4. Customer & Buying Dynamics - Analysis of customer types, purchasing behaviour, demand drivers and switching dynamics.
5. Structural Forces & Market Risks - Review of regulatory, technological, economic and structural headwinds or tailwinds.

Modules are selected only where they materially support the strategic or investment decision.

Once scope is agreed, pricing is fixed. There is:

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❌ No scope creep

❌ No variable billing

❌ No obligation to proceed beyond the analysis

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The Market Analysis is deliberately independent.

You are free to act — or not act — on the findings.

✅ Conducted by Chartered (CIM) marketing leaders, not junior analysts

✅ Insight interpreted with commercial acumen, not academic research-speak

✅ Deliverables are decision-ready — suitable for investors, boards, leadership teams

✅ Flexible modular model — full deep-dive or tactical snapshot depending on need

✅Transparent pricing & fixed-scope approach — no unexpected costs

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Got the capability to conduct a market analysis?

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Take our 3-minute diagnostic to assess whether your marketing has the right capability to conduct a deep-dive market analysis.

If the priority is assessing internal execution or marketing effectiveness, our Marketing Performance Audit may be the more appropriate starting point.