Marketing Strategy Consultants - What You Need to Know Before Hiring

In this blog, discover how a marketing strategy consultant could help your businesses to grow.

Paul Mills
3 Jul
July 3, 2023
 min video
3 Jul


When it comes to marketing, there is no one-size-fits-all solution. Every business is different, and so is every marketing strategy. That's why, if you're thinking about hiring a marketing strategy consultant, it's important to know what to look for. Here are a few things to keep in mind.

Defining Your Marketing Strategy.

Your marketing strategy is the plan you put in place to achieve your marketing goals. It outlines what actions you will take to reach your target market and achieve your desired results.

Think about your marketing strategy as a road map. It will help you get from where you are now to where you want to be. Just like a road map, your marketing strategy will help you avoid any detours or dead ends along the way.

Defining your marketing strategy is an important first step on your journey to successful marketing. But it's not enough to just have a plan. You also need to make sure your plan is the right one. To do that, you need to do your research and make sure your plan takes into account your unique business and situation.

Your marketing strategy should be flexible and adaptable. As your business grows and changes, your marketing strategy will need to change too. What worked yesterday might not work tomorrow, so be prepared to adjust your plan as needed. The most important thing is to get started and have a plan. The sooner you start, the sooner you'll see results.

"When it comes to hiring a marketing consultant, the old cliché 'buyer-beware' comes into effect."

Paul Mills
CEO & Founder, VCMO

Hiring a Marketing Strategy Consultant.

When you hire a marketing strategist, you're hiring someone to help you create a plan to market your business. This plan will include things like figuring out who your target audience is, what kind of messaging will appeal to them, and what kind of channels you should use to reach them.

A good marketing consultant will also help you to set goals and measure progress along the way. That way, you can make sure that your marketing efforts are actually paying off.

If you're not sure where to start with marketing your business, or if you're just feeling overwhelmed, hiring a marketing consultant can be a great way to get some help.

Female marketing strategy consultant with client.

The Benefits of Hiring a Marketing Strategy Consultant.

It can be difficult to market your business effectively on your own. There are many moving parts to consider, and it can be tough to know where to start. That's when a marketing consultant can be a game-changer.

A consultant specialising in marketing strategy can help you develop an effective marketing plan. They will take into account your business goals, target audience, and budget. From there, they will create a customised plan that will help you reach your goals.

There are many benefits to hiring a strategic marketer. They can help you save time and money, and they can also provide expert insights that you may not have considered. If you want to take your business to the next level, consider hiring a marketing strategy consultant. You can also perform a Google search on terms such as 'Fractional CMO', 'Virtual CMO'.

How To Find The Right Marketing Strategist.

A marketing strategist can help your business to create and implement a marketing plan that will generate interest and drive sales. But how do you choose the right consultant for your business?

Here are four tips to help you find the right marketing expert:

  1. Define your marketing goals. Before you start looking for a marketing consultant, take some time to define your business goals. What do you want to achieve with your marketing campaigns? Do you want to increase brand awareness, drive traffic to your website, or generate leads? Once you know your goals, you can start looking for a consultant who specialises in achieving those types of results.
  2. Do your research. Once you know your goals, it's time to start doing your research. Look for consultants who have experience working with businesses in your industry. You should also read online reviews to get an idea of what other companies have thought of their experience working with the consultant.
  3. Ask for referrals. One of the best ways to find a great marketing strategy consultant is to ask for referrals from other businesses. If you know someone who has worked with a consultant they were happy with, ask for their contact information.
  4. Get a proposal. Once you've narrowed down your list of potential consultants, reach out and get proposals from each one. This will give you a chance to compare services and prices, and find the consultant who is the best fit for your business.


If you're considering hiring a marketing strategy consultant, there are a few things you should keep in mind. First, clearly define your marketing goals. Then, look for a consultant who has experience and expertise in the specific area you're looking to improve. Finally, consider the benefits of hiring a consultant before making your decision. By doing your research and taking the time to find the right fit, you can ensure that you'll get the most out of your marketing hire.

About VCMO

VCMO helps SMEs and investor-backed portfolio companies with a £2 million or higher turnover that operate without a full-time Chief Marketing Officer. Our Fractional CMOs and tailored services transform marketing potential into a competitive advantage that delivers scalable and predictable growth, increased profits, and enhanced enterprise value.

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Paul Mills
CEO & Founder

If this article resonates with your business situation, get in touch to discuss how we can help.

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