Nick Birtwistle
Fractional CMO

Nick Birtwistle

My passion is to help businesses build a differentiated proposition through the most optimised routes to market.

About Nick.

Nick has over 25 years’ experience of creating and delivering market leading sales and marketing strategies across every customer segment.

In the consumer space, Nick took prepay mobile phones to mass market across multiple retail, mail order, specialist and distribution channels. He also pioneered the shift from volume to value based commercial terms improving profitability across the sector.

In B2B, Nick launched the UK’s first total communications partner programme, incentivising the channel to grow profitably in cross-selling Telco, IT and SaaS propositions.

Nick left the corporate world to build a start up in Unified Communications, challenging the big global leaders with a disruptive white-labelled proposition.

"I strongly believe any business can win with the right marketing strategy. A key pillar of this is having a truly optimised channel where the business is completely aligned across its sales & marketing functions. In almost all cases, this is best achieved impartially to re-align the objectives across each function with those of the channel and the end customer."

Marketing Superpowers.

  • Partners & Alliances
  • Optimising channel performance
  • Nurturing USPs

Marketing Projects Delivered by Nick.

Disrupting the Unified Communications Market

Nick helped a startup create a disruptively priced proposition with 15 USPs to allow channel partners to offer their own branded proposition to SME customers. This has enabled Boom to secure contracts with large global distributors and ICT providers with customers across UK, Europe and Asia-Pacific regions. (Delivered whilst at Boom Coms.)

UK’s First Total Communications Partner Programme

Nick created an industry first in bringing together mobile and fixed line partners into one partner community launching new products and embedding a cross-sell commercial framework with training and accreditation programmes. (Delivered whilst at Vodafone).

Transforming Profitability in the Prepaid Mobile Segment

Nick launched a new commercial model which shifted the sector from volume-based margins to value-based revenue share. This was adopted across all sales channels and addressed a fundamental issue the industry was facing. (Delivered whilst at Vodafone).

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

  • By following these tips, you can make sure you’re noticed on LinkedIn and start building the professional connections you need to further your career.
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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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