James Crawford
Fractional CMO

James Crawford

Turning insight into reality and building the transformation that drives brand growth is something that really excites me.

About James.

A Chartered Fellow of the CIM, James has a real passion for turning insights into reality. He’s been building brands and driving growth since the mid 2000’s and is passionate about seeing marketing effort turn into commercial opportunity, especially in regulated sectors.

With a background in health, wellness and life sciences, James has worked in B2B, B2C and critically, B2B2C where positive customer collaboration has driven growth with consumers. James has been working in the Interim/Fractional space for the last 3 years supporting businesses to transform, change and develop their marketing into the revenue driving function it should be.

"Whilst we all need to enjoy the period of exceeding target, meeting KPI’s and seeing our brands grow – too many marketing teams waste time here instead of war gaming, planning & building strategy for when the competition finally catch up – because they always do."

Marketing Superpowers.

  • Commercial strategy
  • Business transformation
  • Go-to-market approaches

Marketing Projects Delivered by James.

Head of Marketing (UK) - Bayer

Led the UK & Ireland marketing function for both companion and farm animal products acting as a member of the UKIE Leadership team. Transformed a small portfolio of ailing brands and delivered +15% YOY growth through a highly successful channel transformation strategy in the UK. (Delivered whilst at Bayer.)

Sales & Marketing Director (Interim) - CEVA Sante Animale

Led a strong team of experts to develop and execute a business strategy. With a strong go to market approach across B2B2C channels which saw growth exceed 18% YoY while leading retail and eComm to ensure we met our goals. Full P&L accountability. Drove value into Amazon and launched eBay & eShop initiatives. (Delivered whilst at Ceva).

Fractional CMO - Noego Thinking Limited

Built and deployed a Go-To-Marketing strategy for a large specialist retail client who wanted to drive +20% YoY value increases. By utilising core marketing tools to clearly identify the market, the competition, and the opportunity, the business was well placed to succeed with their new team in 2024. (Delivered whilst at Noego Thinking Limited.)


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