Retain Pricing Plan.
Engage our Fractional Executives through our Retain plan, our fully customisable Retainer Agreement, perfect for businesses needing the stability of longer-term marketing leadership. Prices start from £1,500 (+VAT) per month.
Embrace Stability
For businesses facing intricate marketing challenges, Retain offers the assurance and stability of long-term leadership support. Whether it's light-touch advisory, revitalising your marketing function, or orchestrating a product launch, our Fractional CMOs stand by your side, consistently driving impactful marketing initiatives. This sustains your business's growth and long-term prosperity.
Why Choose Retain?
Retain offers numerous advantages to business including:
- Predictable Costs: A fixed monthly fee helps you to budget effectively, avoiding unexpected expenses while ensuring continuous marketing support.
- Consistent Support: Ongoing access to marketing expertise ensures uninterrupted execution of marketing strategies, keeping initiatives aligned and on track.
- Priority Access: Clients on the Retain Plan often receive priority service, ensuring their projects and needs are addressed promptly and effectively.
- Deeper Engagement: Long-term collaboration allows us to develop a thorough understanding of your brand, leading to more tailored and impactful strategies.
- Flexibility: Retain can be customised to adapt to your evolving business needs, providing a scalable solution for growing companies.
Retain is Most Suitable for Businesses:
- Needing coverage during leadership absences
- Operating with limited financial resources
- Undergoing significant transformations
- Rebuilding marketing functions
- Requiring long-term support
Customised Retainer Agreements
No two businesses are the same, so we customise a Retainer Agreement around your specific requirements. Whether you prefer a Fixed-Days Retainer or a Results-Oriented Retainer, we will work with you to build a specific Scope of Work to secure the leadership and cost predictability you desire.
Example 1: Fixed-Days Retainer
A Fixed-Days Retainer is where you specify a certain number of days the Fractional CMO will be available to your business each month. Here is how one could look:
Objective: Provide strategic marketing guidance and execution support on a regular basis.
Scope of Work
- Strategic Planning: Monthly strategy sessions to align marketing efforts with business goals. Development of quarterly marketing plans.
- Content Review and Approval: Reviewing and approving marketing materials and campaigns. Providing feedback and recommendations for improvement.
- Performance Monitoring: Tracking key performance indicators (KPIs). Generating monthly performance reports.
- Team Support: Coaching and mentoring two in-house junior marketers. Offering insights and advice to develop skillset.
Commitment
- Days per Month: 2 days (16 hours total). Fixed days each month, agreed upon in advance.
- Duration: 6-month minimum commitment, break clause after first 3 months. Rolling monthly charge.
Key Deliverables
- Monthly Strategy Document: A detailed plan outlining upcoming marketing initiatives.
- Performance Report: Monthly report highlighting key metrics, successes, and areas for improvement.
Success Metrics
- Strategy Implementation: Successful execution of at least 80% of the planned marketing activities each month.
- KPI Improvement: Incremental improvement in key metrics such as website traffic, lead generation, and social media engagement.
Example 2: Results-Orientated Retainer
A Results-Oriented Retainer focuses on achieving specific marketing goals, such as increasing website traffic or lead generation, with a defined time commitment and measurable success metrics. Here is how one could look:
Objective: Increase website traffic and lead generation through targeted digital marketing efforts.
Scope of Work
- SEO Optimisation: Conducting keyword research. Optimising existing content for SEO and creating SEO-focused blog posts.
- Content Marketing: Developing and publishing high-quality content. Managing social media campaigns to promote content.
- Lead Generation: Setting up and managing lead generation campaigns. Creating landing pages and forms to capture leads.
- Performance Analysis: Monthly reporting on traffic, engagement, and lead metrics. Adjusting strategies based on performance data
Time Commitment
- Days per Month & Schedule: 6 days (48 hours total). Flexible, with work distributed throughout the month to ensure consistent progress and availability for adjustments.
Key Deliverables
- Monthly SEO Report: Including keyword rankings, traffic sources, and suggestions for improvement.
- Bi-weekly Blog Posts: Two well-researched and SEO-optimised articles per month.
- Social Media Content: Weekly posts to drive traffic and engagement.
- Lead Generation Campaigns: At least one new campaign per month, with continuous monitoring and optimisation.
Success Metrics
- Traffic Increase: Target a 20% increase in website traffic within the first three months.
- Lead Generation: Aim to generate a minimum of 15 qualified leads per month.
- Engagement: Improve social media engagement by 25% within the first quarter.
Retain Pricing
Our customisable Retain Plan requires a minimum 6-month contract with at least two hire days per month. Pricing starts at:
➨Small Businesses: £1,500 +VAT per month;
➨Medium-sized Businesses: £2,000 +VAT per month;
➨Large Enterprises: £2,600 +VAT per month.
(Terms and conditions apply - see FAQs below).
Other Engagement Options.
If Retain does not meet your requirements, you can engage with our Fractional CMOs on a flexible pay-as-you-go basis or through a fixed-price agreement.
Flex.
Fixed.
Special Introductory Offer for New Clients.
With Retain, you can try our Fractional CMOs at half price! New clients can enjoy a 50% discount on the standard day rate for your first two days. This low-risk opportunity allows you to experience first-hand the immediate value our seasoned marketing experts can deliver to your business.
Special Introductory Offer for New Clients.
With Retain, you can try our Fractional CMOs at half price! New clients can enjoy a 50% discount on the standard day rate for your first two days. This low-risk opportunity allows you to experience first-hand the immediate value our seasoned marketing experts can deliver to your business.
FAQ’s
If you would like to find out more about hiring a Fractional CMO through Retain, simply get in touch.
Marketing Insights.
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