LinkedIn Training for Employee Advocacy.
This one-day interactive training delivered by MAVERRIK® will equip your employees to become brand ambassadors to boost your reach and credibility on LinkedIn. Transform how your employees share company content, engage with prospects, and foster valuable connections, transforming them into influential brand advocates.
Why Employee Advocacy on LinkedIn Is Important
Employee advocacy on LinkedIn is powerful for establishing brand visibility and credibility because it leverages the personal networks and authenticity of your employees. When the collective influence of employees share company content, engage with their connections, and showcase their expertise, they amplify your brand's reach and enhance credibility. This humanises your brand, making it more relatable and trustworthy to the audience, ultimately strengthening its position as an industry leader.
Creating an Army of Employee Advocates Through LinkedIn Training
From a business development perspective, employee advocates in your organisation should aim to achieve several core goals through LinkedIn, including:
- Amplifying Reach: Expand your brand's visibility and reach by leveraging the collective networks of employees to share company content and updates.
- Enhancing Credibility: Establish your brand's credibility and authority in the industry by showcasing employees' expertise, achievements, and insights.
- Building Relationships: Cultivate meaningful connections and relationships with prospects, clients, and industry peers through authentic engagement and networking.
- Driving Engagement: Foster interaction and dialogue around your brand by encouraging employees to actively engage with content, comments, and discussions.
- Humanising the Brand: Humanize your brand by putting a face to the company through employee advocacy, making it more relatable and trustworthy to the audience.
- Attracting Talent: Showcase your company culture, values, and opportunities to attract top talent and reinforce your brand as an employer of choice.
Who Is This LinkedIn Course For?
This course designed for any size company in any sector that wants to mobilise its employees on LinkedIn as trusted ambassadors, moving beyond simply reposting corporate messages.
Who Is This LinkedIn Course For?
This course designed for any size company in any sector that wants to mobilise its employees on LinkedIn as trusted ambassadors, moving beyond simply reposting corporate messages.
What Will I Learn on the Course?
This one-day training course will delve into essential strategies for crafting an optimised profile, mastering an efficient content generation formula, distinguishing between promotional and educational content, leveraging these insights to boost traffic and generate leads, and understanding the significance of employee advocacy for all stakeholders.
The workshop also offers a dynamic twist on conventional employee advocacy programmes, emphasising the consideration of individual personalities, tones, and styles, and guiding participants in aligning them with the overarching goals of the company. The training covers:
Employee Profile Optimisation
- Using your profile to educate
- 7 elements of successful profiles
- Avoiding the ‘super-slick’
Extending Reach With Content
- How to easily make your own content
- How to ensure your posts get seen
- Promotion vs Education Content
- Mixing you and your company posts
- Finding a schedule that works for you
- Making it fun to post on LinkedIn
- Going viral for the right reasons
Driving Traffic & Leads
- Turning profiles into traffic sources
- Running campaigns with people
- Blow out webinars with advocacy
- Running campaigns through profiles
Rewarding Adoption
- Why advocacy is important
- Creating Advocacy champions
- The gamification of adoption
- Creating lead tables
- Rewarding success
How Is the Training Delivered?
When it comes to training solutions, modern businesses demand flexibility. That's why we have chosen to partner with MAVERRIK® as this training course can be delivered in-person or virtually in various formats including:
• Workshop
• Online Course
• Adoption Programme
• 1:1 Coaching
• As A Service
How Much Does the Training Cost?
£4,500 +VAT for a training day delivered to a group of up to 20 employees.
Why We’ve Partnered with MAVERRIK®
MAVERRIK® is Europe’s largest independent Social Selling consulting and training company. Since 2014, they have trained more than 200,000 people and helped companies generate more than £200million in new revenue directly attributed to social selling and LinkedIn marketing.
We’ve chosen to partner with MAVERRIK® as they understand the real challenges of leveraging social selling and social marketing to build brands and win new business. Their philosophy is that there isn’t a one-size-fits-all approach that works for everyone.
MAVERRIK’S® approach is very much aligned to our values which is to help clients meet their goals in a way which is repeatable, scalable and drives results. They also believe that the best results come when learning is fun, training is practical and everyone is supported.
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FAQ’s
If you'd like to arrange bespoke LinkedIn training for your employees, simply get in touch.
Marketing Insights.
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