Employer Brand Audit Service.

Unlock the Potential of Your Employer Brand Strategy.

Understanding how your organisation is perceived as an employer and evaluating the effectiveness of your employer brand strategy is crucial for attracting and retaining top talent. Our comprehensive Employer Brand Audit helps you gain valuable insights, align your employer brand with organisational goals, and develop impactful strategies that strengthen your overarching talent strategy.

Uncover Insights, Seize Opportunities, and Drive Success.

Let our experts conduct a systematic and thorough examination of your employer brand. Our goal is to help you gain a comprehensive understanding of how your employer brand is perceived by the market, identify areas for improvement, and develop strategies that attract, engage and retain top talent.

What Our Employer Brand Audit Includes.

Our Employer Brand Audit covers a wide range of crucial components:

• Employer Brand Perception: We assess how your organisation is perceived as an employer, both internally and externally.
• Talent Attraction Strategies: We evaluate your recruitment and talent acquisition strategies to attract high-quality candidates.
• Employee Value Proposition (EVP): We assess your EVP and ensure it resonates with your target talent audience.
• Employee Experience: We analyse the employee journey and identify areas for improvement to enhance engagement and retention.
• Internal Communications: We evaluate your internal communication channels and messaging to foster employee advocacy.
• Employer Brand Consistency: We assess the consistency of your employer brand across various touchpoints and channels.
• Candidate and Employee Feedback: We gather insights from candidates and employees to understand their experiences and perceptions.
• Competitive Analysis: We analyse your competitors' employer brand strategies and identify opportunities for differentiation.
• Recommendations: We provide actionable recommendations and strategies to enhance your employer brand, address weaknesses, capitalise on opportunities, and achieve your organisational goals.

Our Thorough and Collaborative Approach.

Throughout the Employer Brand Audit process, our employer brand advisors work closely with your team. We conduct in-depth research, collect relevant data, and utilise strategic frameworks to gain a comprehensive understanding of your employer brand. Our approach combines qualitative and quantitative analysis to provide you with a holistic assessment.

An efficient audit process.

We ensure a smooth and efficient audit process to minimise disruption to your business. Our process typically follows these steps:

1. Initial Discovery Session: We understand your employer brand goals, agree on key contact points, and establish the data-sharing process.
2. Engagement Letter and Confidentiality Agreement: We issue the necessary documents to formalise our engagement.
3. Stakeholder & Employee Identification and Scheduling: We work with you to identify key stakeholders and employees and schedule interviews and meetings.
4. Employer Brand Analysis: We analyse your employer brand elements, talent attraction strategies, employee experience, and internal communications.
5. Audit Report Building: We compile all findings, insights, and recommendations into a detailed audit report.
6. Audit Presentation: We present the audit report to you, highlighting key insights and recommendations.

Convenient and secure collaboration.

While most of the audit can be conducted remotely, we may require access to your internal communication platforms, employee feedback surveys, and HR documentation. Rest assured, we uphold strict confidentiality, securely storing your business information in a data room on our client portal. For extra assurance, we enter into a mutual confidentiality agreement before the engagement begins.

Audit Deliverables.

Upon completion of the Employer Brand Audit process, we provide:

• Detailed Audit Report: A comprehensive report highlighting key findings, insights, and tailored recommendations for your employer brand strategy.
• Actionable Strategies: Recommendations to optimise your talent attraction and retention efforts, enhance employee experience, and strengthen your employer brand.
• Prioritised Action Plan: A step-by-step plan outlining the actions needed to align your employer brand with organisational goals and achieve sustainable success.

Our Pricing - Simple, Transparent, and Affordable.

Our pricing approach is structured around a standard daily rate, which increases as your business scales. Our philosophy recognises that smaller, early-stage companies often have less complex marketing requirements and limited budgets compared to larger, established enterprises. We use the UK government’s definition of ‘SME’ to distinguish company size.

Our fixed pricing is:

Small Businesses

Less than 50 employees; annual turnover under £8.5m or €10m:

£5,000 +VAT / €5,850 / $6,500;

Medium-Sized Businesses

Less than 250 employees; annual turnover under £43m or €50m:

£10,000 +VAT / €11,700 / $13,000;

Large Enterprises

Over 250 employees; annual turnover exceeding £43m or €50m:

£15,000 +VAT / €17,550 / $19,500.