About Sarah.
Sarah began her marketing career in agencies with clients such as P&G, Heinz and Umbro.
In 2006 she joined private equity backed GHD. As Global Brand Director and a shareholder, she was part of the team who grew the business to a £300m exit in 2013.
More recently, Sarah has worked in senior interim roles and latterly as a marketing consultant, mentor and trainer. Her experience spans a range of clients in financial services, real estate, health & fitness, technology, hospitality and professional services.
Sarah is a Fellow of the Chartered Institute of Marketing (FCIM) and a Chartered Marketer. She also runs the SME Marketing Academy.
"Great marketing thinking is sadly not always the norm. Businesses need to stop chasing the silver bullet and start applying rigour and discipline to their marketing. The best marketers don’t start the journey until they’ve established the map. Sound marketing planning is the cornerstone of business growth."
Marketing Superpowers.
- Market Orientation & Diagnosis
- Pragmatic Marketing Planning
- Mentoring & Training
Marketing projects delivered by Sarah.
Global Brand Director - GHD
Sarah was responsible for strategic marketing planning, and delivered 360 degree marketing campaigns which consistently outperformed market norms for brand metrics. These supported the stabilisation of GHD’s Net Promoter Score to be more than double that of the nearest competitor. (Delivered whilst at GHD)
Sales & Marketing Director - HD Brows
Sarah increased leads for B2B training courses by over 60%, increased web form enquiries through content strategy by 103%, online B2C sales growth of 34% YOY, online B2B sales growth of 25% YOY. (Delivered whilst at HD Brows).
Marketing Consultant - Localz
Sarah led a full review of Localz brand strategy and positioning working closely with the executive team. The outcome of the work was alignment of the whole business from product development through to go to market. (Delivered whilst at Localz).
Marketing Consultant - Craster Limited
Sarah connected sales and marketing to ensure a strong customer activation strategy. Developing a data strategy to support measuring effectiveness across the team. (Delivered whilst at Craster Limited)
Marketing Consultant - A&O IT Group
Brand strategy, market research and diagnosis, development of brand foundations. (Delivered whilst at A&O IT Group).
Accreditations
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