Chris Hay

About Chris.

Chris brings over 15 years strategic and operational marketing experience and has established himself as an award-winning performance marketer. With budget responsibility exceeding £30 million, Chris has spearheaded successful marketing campaigns and played a pivotal role in building and leading teams of over 200 professionals. From agency side to in-house roles and independent consulting, he has extensive experience across multiple verticals

As the former Senior Director of Global Coupons Operations at Groupon, Chris oversaw global coupons operations by delivering best practice across a portfolio of domains spread across 3 operating regions, 12 countries and 29 domains and apps.

He also served as a key member of the executive management team at Invitation Digital (acquired by Vodafone), overseeing marketing, data, and operations to drive EBITDA growth for the business. Chris worked closely with commercial and technical teams to shape the product and position of Vouchercloud to drive consecutive YOY growth.

Chris’ agency-side expertise comes from Bray Leino where he was Head of Paid Search & Analytics with P&L responsibility for a £1million+ revenue line. He worked with clients including BBC Magazines, Ecover, Ellis Brigham, Motability and Silverstone, shaping their marketing strategies for growth.

"Business owners, listen up! Whether your budget is £5,000 or £500,000 a month the principles of performance marketing success remain the same. Expertise, experience, strategic thinking, robust processes, collaboration, and communication are key. Nail the basics, build confidence, and watch remarkable growth unfold!"

Marketing Superpowers.

• Performance Marketing
• Data Analytics
• Scaleup Operations

Marketing Projects Delivered by Chris.

Global Operations - Groupon

Led global coupons operations across 12 countries, 3 regions, and 29 domains. Managing multiple departments, overseeing operations, product, SEO, design, supporting performance marketing channels, revenue management, and a complex platform migration. (Delivered whilst at Groupon).

Performance Marketing - IDL (A Vodafone Company)

Shaped the marketing strategy and drove consecutive growth, collaborating with operations and back-office systems to enhance EBITDA. Key involvement in MBO from Vodafone and sale to Groupon which involved financial due diligence and presenting the business to buyers and investors. (Delivered whilst at Vodafone).

Performance Marketing - Bubble

Following an EIS investment in a tech scale-up, Chris provided performance marketing consulting that significantly lowered acquisition costs and drove customer growth. He also provided a comprehensive scaling plan for sustainable expansion and operated as an extension of the in-house team. (Delivered whilst at Performify).

Performance Marketing - Bray Leino

Led performance team responsible for generating F1 ticket sales as part of the wider full service agency managing the web platform and booking systems. (Delivered whilst at Bray Leino).